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How would you design an A/B test to compare the effectiveness of two product campaigns, given data on their performance and a goal of detecting a 3% increase in effectiveness?

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Data Analyst
Marketer
General
Statistics

Consider sample size calculation based on the 3% minimum detectable effect, statistical power, and significance level. Discuss randomization strategy and potential confounding variables.

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Statistics question

Statistics questions assess your understanding of data analysis principles. Show your knowledge of probability, statistical inference, experimental design, and how you apply quantitative methods to interpret data and draw valid conclusions.

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