Question
Back to all questions

Describe how you would make inferences from the data collected in an A/B test, including estimating the difference in campaign effectiveness and assessing the significance of the results?

Tags

Data Analyst
Marketer
General
Statistics

Outline a clear approach to hypothesis testing, cover sample size considerations, statistical tests (like t-tests or chi-square), confidence intervals, and how to interpret p-values.

Companies Asking this quesiton.

Very hard Difficulty

Very-hard questions are the ultimate test of your expertise and preparation. They demand not just knowledge, but creativity and strategic thinking, often addressing unique or highly technical aspects of your field.

Statistics question

Statistics questions assess your understanding of data analysis principles. Show your knowledge of probability, statistical inference, experimental design, and how you apply quantitative methods to interpret data and draw valid conclusions.

Leaderboard for A/B Test Data Analysis and Statistical Inference?”