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Describe how you would make inferences from the data collected in an A/B test, including estimating the difference in campaign effectiveness and assessing the significance of the results?
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Data Analyst
Marketer
General
Outline a clear approach to hypothesis testing, cover sample size considerations, statistical tests (like t-tests or chi-square), confidence intervals, and how to interpret p-values.
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Statistics question
Statistics questions assess your understanding of data analysis principles. Show your knowledge of probability, statistical inference, experimental design, and how you apply quantitative methods to interpret data and draw valid conclusions.