We want to set up a new website from scratch at Apple. How should we approach researching this?
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Begin by identifying the primary purpose and target audience for the website. Discuss the importance of understanding user needs through methods like user interviews, surveys, and market analysis. Mention competitor analysis to understand current standards and identify gaps in the market. Highlight the need for collaboration, involving multiple departments at apple, like marketing, design, and it. Delve into technical research to select the right tech stack, hosting solutions, and potential scalability issues. Conclude by emphasizing the importance of iterative testing, like a/b testing or usability testing, once initial designs or prototypes are available. This question seeks to understand your comprehensive approach to project initiation and how deeply you consider both user and business needs.
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