What are the benefits and limitations of using quantitative vs. qualitative research methods in UX research?

Start by clearly defining quantitative and qualitative research methods, ensuring to showcase your understanding of both. For quantitative research, discuss how it is structured and statistical, allowing for the generalization of results and highlighting patterns in large datasets. For qualitative research, explain how it provides in-depth insights into user behavior, motivations, and needs, offering context and understanding that quantitative research might miss. Discuss the benefits and limitations of each method in ux research. For instance, mention how quantitative research can be limited by its lack of context and depth, while qualitative research might be hindered by its subjectivity and scalability issues. Explain that the choice between quantitative and qualitative research depends on the research goals, the stage of the product development process, and available resources. Finally, bring in real-life examples or hypothetical scenarios to illustrate your points, showing how you might choose and use these methods in a ux research project at bloomberg.