What are the most notable challenges marketers face today in order to create captivating and impactful content that resonates with their audience?

This question seeks to understand your grasp of modern marketing complexities and how well you can identify key challenges in content creation. Focus on factors like the oversaturation of content, changes in consumer behavior, and the increasing importance of data analytics. You may also discuss how the rapid evolution of technology impacts the ways marketers reach their audience. Showcase your understanding by providing real-world examples or referring to successful marketing strategies that have managed to overcome these challenges. Keep your answer structured and to the point, and don't forget to touch upon how adobe's solutions could potentially address these challenges.