What key aspects would you take into account to ensure the successful launch of SAP's new product in a highly competitive landscape?
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Detail a structured approach starting with comprehensive market research to understand customer needs, gaps in the current landscape, and competitor offerings. Discuss the importance of positioning the product uniquely, showcasing its differentiators. Emphasize pre-launch testing with a select group of customers for feedback and refinement. Highlight the value of a multi-pronged marketing strategy involving partnerships, educational content, and tailored communications. Underline the significance of post-launch support, training, and a feedback mechanism to adapt rapidly. Conclude by reiterating the balance between product excellence, clear communication, and robust customer support as critical for success in a competitive environment.
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Medium Difficulty
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Technical question
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