Describe a time when you utilized A/B testing to refine a marketing campaign. What variables did you test?
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Think of a specific marketing campaign where you applied A/B testing. You should focus on outlining the variables that were tested, such as different headlines, images, or call-to-action buttons. Describe the testing process, your role, and the impact the results had on the overall campaign. Be clear about the objectives of the A/B testing and how the data collected was used to inform marketing decisions.
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Situational question
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