Estimate the TAM (Total Addressable Market) for washer/dryers in the United States?
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When estimating the total addressable market, begin by outlining your approach. Start by defining the product (in this case, washer/dryers) and identify the target demographic (u.S. Households). Research or estimate the total number of households in the u.S. And consider the percentage that might already own a washer/dryer. Discuss factors influencing the market, such as urban vs. Rural households, renting vs. Owning homes, and replacement cycles for these appliances. Calculate potential sales by multiplying the number of households by the average price of a washer/dryer. As you provide your estimate, be clear about any assumptions you're making and why. This question tests analytical thinking, market understanding, and the ability to make reasoned estimates with available data.
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