Can you explain the concept of SEO (Search Engine Optimization) and how it contributes to a successful digital marketing strategy?
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Begin by defining seo as the practice of optimizing websites to make them reach a higher position in search engines' search results. Discuss the importance of organic search traffic for businesses and how it leads to increased visibility and credibility. Emphasize how seo complements other digital marketing efforts, like content marketing and pay-per-click advertising, and contributes to a holistic online presence. Remember to mention that a well-executed seo strategy can result in higher website traffic and conversions.
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