As a Product Manager at Affirm, how would you formulate a strategy to tap into and expand within emerging markets? Please walk us through your thought process and potential opportunities you'd consider.
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Start by emphasizing the significance of in-depth market research to understand cultural, economic, and technological nuances of the emerging markets. Suggest potential collaborations with local partners or fintech startups. Talk about customizing offerings to cater to local needs, leveraging mobile platforms if smartphone penetration is high, and ensuring regulatory compliance. Highlight the importance of financial education and building trust in such markets. Mention opportunities like underbanked populations, unique local payment methods, or local e-commerce partnerships.
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