How would you assess a competitor's marketing strategy?
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To effectively assess a competitor's marketing strategy, you need to evaluate their activities comprehensively. Analyze their online presence, marketing campaigns, target audience, and the different channels they utilize. Pay attention to their social media, advertising methods, public relations, content strategy, as well as any partnerships and sponsorships they're involved with. Compare their strategy to industry benchmarks and your own strategy to identify strengths, weaknesses, opportunities, and threats. Remember to look at qualitative factors, such as brand perception and consistency in messaging, and not just quantitative aspects like ad spend or follower counts.
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