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Suppose you notice a drop in customer engagement at Dollar Shave Club. How would you measure their health and identify areas for improvement?
Tags
Data Analyst
Marketer
General
Outline specific metrics for subscription-based customer health (retention rate, lifetime value, purchase frequency). Describe a methodology to identify engagement issues and propose targeted improvements.
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Hard Difficulty
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Technical question
Technical questions probe into your industry-specific knowledge and skills. They require precise answers and are an opportunity to show your expertise and practical abilities in your field.