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Would you build a new product at SoFi and why? What size market do you think this product would have?

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Data Analyst
Marketer
General
Technical

Start by identifying a potential product idea for sofi, explaining its alignment with the company's existing offerings or mission. Detail the problem it would solve or the gap it would fill in the market. Discuss the reasons for proposing this product, such as a notable market demand, alignment with current fintech trends, or an opportunity to serve an underserved segment. Conclude by estimating the product's potential market size, using data-driven insights, industry benchmarks, or analogous products as a basis, showcasing your ability to evaluate product viability and potential impact.

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Hard Difficulty

Hard questions require advanced understanding and critical thinking. Here, your problem-solving skills are key, as these questions often involve complex scenarios needing in-depth analysis and well-structured responses.

Technical question

Technical questions probe into your industry-specific knowledge and skills. They require precise answers and are an opportunity to show your expertise and practical abilities in your field.

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