What would be your process in taking a new product to market? Let's say we want to launch something new at Affirm. How would you go about launching this?
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Describe the stages of product launch: from market research to identify needs and gaps, to product development in collaboration with engineering and design teams. Mention the creation of a go-to-market strategy, encompassing pricing, distribution, and promotion. Discuss the importance of pilot testing, iterating based on feedback, and finally, a full-scale launch. Emphasize post-launch analysis to ensure the product meets market expectations.
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