How do you think we should go about researching a new website at Citi?
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Start by emphasizing the importance of understanding the objective of the new website. Recommend conducting stakeholder interviews to gather initial requirements. Highlight the need for comprehensive market research, examining competitors' websites, and analyzing current web trends in the finance sector. Mention the value of user-centric research, including user surveys, focus groups, and user testing sessions. Advocate for a prototype or mvp (minimum viable product) version of the website to gather real-world feedback before full-scale development. Discuss how analytics tools can be used post-launch to continuously monitor website performance and user behavior. Conclude by underscoring the balance between user needs, business objectives, and the latest web technologies for a successful website launch at citi.
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