What would be your strategic approach to successfully introducing a new product for Indeed when faced with extremely competitive rivals?
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Start by emphasizing the need for thorough market research to understand customer needs, competitor strengths, and potential gaps in the market. Discuss the importance of product differentiation, whether it's through unique features, better user experience, or superior customer support. Suggest strategies like partnerships or integrations to extend reach, aggressive marketing campaigns, or a freemium model to gain initial traction. Emphasize the role of feedback loops for continuous improvement. Conclude by suggesting a pilot or phased launch to test the waters, collect data, and iterate before a full-scale launch.
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