One of your top customers who accounts for 7% of your ARR is threatening to move over to a competitor except if you don't build some features that only they are likely to use. How are you going to manage this scenario?
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When faced with a top customer demanding unique features, it's essential to carefully evaluate the request's impact on your resources and overall product strategy. Consider the feasibility, cost, and potential benefits of developing these features. If they align with your long-term vision, negotiate a timeline that balances their needs with your capabilities. If not, diplomatically communicate your reasons and explore alternative solutions that could satisfy the customer without deviating from your core product roadmap. Always maintain open communication, understanding their needs while also setting realistic expectations.
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