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Describe how you would use predictive analytics to identify at-risk customers before signs of churn appear.
Tags
Data Analyst
Marketer
General
Think about the different data sources and behaviors that could indicate a customer's likelihood to churn, even before clear signs emerge. Focus on how you would collect, analyze, and use that data proactively.
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Very hard Difficulty
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Situational question
Situational questions put you in hypothetical scenarios to evaluate your problem-solving and decision-making skills. They require you to think quickly and showcase how you would navigate potential challenges at work.