Question
FULL_TIME
2-5

Social Media & Content Specialist

7/14/2025

The Social Media & Content Specialist will create AI-amplified content at scale and manage the company's social media presence using AI tools. They will also drive strategic growth by partnering with product marketing and supporting the acquisition team with AI-generated content.

Working Hours

40 hours/week

Company Size

201-500 employees

Language

English

Visa Sponsorship

No

About The Company
StoreHub Sdn Bhd (1072290-D) is an all-in-one platform that enables retailers and restaurants across Southeast Asia to automate and grow their businesses. StoreHub’s platform provides a comprehensive ecosystem of solutions ranging from a cloud-based POS system to QR-based table ordering, loyalty, customer engagement, and more. Since its launch in 2013, the platform now serves over 18,000 retail and restaurant outlets across their key markets of Malaysia, Thailand, Philippines and others. It's critical for businesses to use technology to not just survive but thrive. We also believe that it’s important to bring the best technology not only to those who can afford it but to those who have traditionally been marginalised by the technology race. That’s why it is our mission to make technology available for everyone, enabling all businesses to grow successfully and sustainably. At StoreHub, we use the term “pro sports team” to describe how we operate, referring to ourselves as Players (our teammates) and Coaches (our managers). In a pro sports team, we know that winning involves working together with teammates who are extraordinary at what they do and are highly effective collaborators. In our team, we let results speak for themselves. Our model works best for people who value teammates that deliver strong outcomes and results. By joining us, you'd be signing up for a journey of professional and personal growth with other driven and talented people. An important discipline we practice to facilitate growth and teamwork is radical candour - we only say things about teammates that we say to their faces (and in a respectful manner). And this goes for interactions with peers, managers, and even with our CEO. We embrace this level of directness so that feedback is real, praise is specific, and criticism is helpful. If what you’re reading about our team and work philosophy excites you, get in touch! We’d be just as excited to meet and get to know you.
About the Role
<div><div><div><strong>Are you driven, results-oriented and a team player?</strong></div><div><br></div><div>With 18,000+ retailers and restaurants in over 15 countries, StoreHub is on a mission to enable everyone, big or small, to build successful businesses.At StoreHub, we're building a dream team whereby all of your colleagues are extraordinary at what they do and are highly effective collaborators.It is in such a team that you learn the most, perform your best work, improve the fastest, and have the most fun.</div><div><br></div><div><strong>If this is a journey you’d like to embark on, keep reading!</strong></div><div><br></div><div>We’re looking for a <strong>Social Media &amp; Content Specialist</strong> to champion our content strategy across multiple platforms. You’ll primarily focus on our <strong>B2B brand, StoreHub</strong>, with occasional support for our <strong>B2C and e-commerce brands, Beep and Deals Club</strong>.</div><div><br>In this role, you’ll craft content that’s engaging, localised, and optimised for impact – from social media posts and short-form videos to blog features and campaigns. We want someone who’s not just creative, but strategic – someone who understands how to turn ideas into measurable results.</div><div><br>The pace is fast, the work is dynamic, and experimentation is part of the process. You’ll be expected to plan, create, and scale content efficiently – whether that’s through streamlined workflows, collaboration, or smart tools like <strong>ChatGPT, CapCut AI, and HeyGen</strong>.</div><div><br>If you’re adaptable, resourceful, and love pushing creative boundaries while working smarter (not just harder), you’ll fit right in.</div><div><br></div><div><strong>What you will do:</strong></div><div><ul><li style="text-align:left;">Manage StoreHub’s social media channels (<strong>Facebook, Instagram, TikTok, LinkedIn, YouTube, Xiao Hong Shu, and Spotify</strong>) – from content planning and publishing to community engagement.</li><li style="text-align:left;">Create high-quality, localised content across multiple formats – social media, blogs, videos, and ads – tailored for each platform and audience.</li><li style="text-align:left;">Plan, produce, and execute content shoots with merchants and in-house, ensuring strong storytelling and brand consistency.</li><li style="text-align:left;">Use smart tools and AI assistants (like <strong>ChatGPT, Claude, Gemini</strong>, <strong>ElevenLabs,&nbsp;</strong>or <strong>HeyGen</strong>) to research, ideate, and scale content efficiently without sacrificing creativity.</li><li style="text-align:left;">Apply strong copywriting across captions, ad copy, blogs, and short-form video scripts – turning insights into engaging, measurable results.</li><li style="text-align:left;">Collaborate with cross-functional teams, including <strong>Product Marketing and Acquisition</strong>, to plan and create content for <strong>go-to-market campaigns and paid strategies</strong>.</li><li style="text-align:left;">Analyse performance data to refine strategies, <strong>test new ideas, experiment with content formats, and identify what drives engagement and conversion</strong>.</li><li style="text-align:left;"><strong>Work with the Social Media and Content Lead</strong> to find gaps in the workflow and streamline processes using automation or AI tools (like <strong>n8n or Cursor</strong>) to save time and maximise output.</li><li style="text-align:left;"><strong>Explore and experiment with emerging AI tools</strong> to enhance creativity and speed up content variation testing.</li></ul><div><br></div></div><div><strong>How you will need to be:</strong></div><ul><li style="text-align:left;">Strong written and spoken <strong>English and Bahasa Malaysia</strong>, with good grammar and an understanding of cultural nuances.</li><li style="text-align:left;">Minimum <strong>2 years of experience</strong> in social media management, content creation, or a related field.</li><li style="text-align:left;">A deep understanding of the <strong>Malaysian market</strong> – knowing what resonates with local audiences and how to tailor content that connects.</li><li style="text-align:left;">Experience with video editing and a good eye for design, with proficiency in tools like <strong>Canva</strong> and <strong>CapCut</strong>.</li><li style="text-align:left;">Comfortable using <strong>AI tools</strong> such as <strong>ChatGPT, Gemini, Claude, ElevenLabs, and HeyGen</strong> to speed up research, ideation, and content creation.</li><li style="text-align:left;">Strong grasp of <strong>content distribution and optimisation</strong> – able to turn one idea into multiple platform-ready assets (for ads, social media, blogs, etc.).</li><li style="text-align:left;">Ability to <strong>gather, analyse, and act on data</strong> to create high-performing content – using insights to test, iterate, and refine strategies for growth.</li><li style="text-align:left;">Active <strong>social media listening skills</strong> – constantly tracking trends, algorithm shifts, and new opportunities.</li><li style="text-align:left;"><strong>Creative, adaptable, and resourceful</strong> – able to solve problems quickly and think beyond the obvious.</li><li style="text-align:left;">Strong <strong>organisational and time-management</strong> skills – able to juggle multiple projects in a fast-paced environment.</li><li style="text-align:left;">A <strong>sharp eye for detail</strong> – ensuring every piece of content is polished, optimised, and error-free.</li></ul><div><br></div><strong>Bonus Points</strong></div><div><ul><li>Proficiency in Mandarin or other languages</li><li>Experience with <strong>advanced design tools</strong> like Adobe Illustrator, Photoshop, or InDesign.</li><li>Experience with advanced AI or automation tools such as <strong>n8n or Cursor</strong> to streamline workflows and improve efficiency.</li><li>Experience in <strong>B2B marketing</strong> or working with tech/SaaS brands is a plus.</li></ul><div><br></div><div><strong>What makes working at StoreHub awesome (and refreshing!):</strong></div><ul><li><strong>Our people -&nbsp;</strong>for real! StoreHubbers are some of the smartest and most interesting people you can work with. Expect to do a lot of peer-learning.</li><li><strong>Culture of Candour.</strong>We embrace directness, hate bureaucracy, and move fast. If you're tired of 'corporate nonsense' you'll feel right at home.</li><li><strong>Cutting edge tools.</strong> If something can be automated, we'll make it happen. You will be introduced to many different tools we use that support everyday tasks, so that we can focus our minds on the kind of work that matters.</li><li><strong>Impact not just effort.&nbsp;</strong>We recognize that results are not tied to the number of hours worked. There's no reward for long hours with poor results and no penalty for leaving on time if your work is excellent. To be great, most of us have to put in considerable effort, but we don't measure contribution by hard work or long hours.</li></ul><div><br></div><div><strong>CHANGE.&nbsp;</strong>Our core values are super important to us. The more you resonate with them, the more you'll find yourself a good fit.</div><ul><li><strong>Communicate for Clarity</strong></li><li><strong>Humble and Hungry</strong></li><li><strong>Authentic but not an *sshole</strong></li><li><strong>Nimble and Quick</strong></li><li><strong>Growth Mindset</strong></li><li><strong>Efficiency and Excellence</strong></li></ul><div><strong><br></strong></div><div>&nbsp; We do have all the other cool perks too:</div><ul><li><strong>Apple Macbooks</strong> for everyone</li><li><strong>Free Season Parking</strong></li><li><strong>Fully stocked fridge and pantry</strong> - Coffee, snacks, and more yums</li><li><strong>Cutting edge tools.</strong> If something can be automated, we'll make it happen</li><li><strong>Medical and Dental</strong> Outpatient Visits + Medical Insurance</li><li><strong>Opportunities for career growth</strong> and continuous learning</li></ul><div><em>We are an equal-opportunity employer and value diversity at StoreHub. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, marital status, veteran status, or disability status.</em></div></div></div><div><br></div>
Key Skills
AI FluencySocial Media ManagementContent CreationWriting SkillsVideo EditingDesign SenseSocial Media AlgorithmsCultural KnowledgeEnglish ProficiencyBahasa Malaysia ProficiencyPrompt EngineeringAutomation WorkflowsCreativityCollaborationData AnalysisExperimentation
Benefits
Medical and Dental Outpatient VisitsMedical InsuranceOpportunities for Career GrowthContinuous LearningFree Season ParkingFully Stocked Fridge and Pantry
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