Question
Full-time
Remote
2-5

Lifecycle Marketing Manager

8/25/2025

The Lifecycle Marketing Manager will own retention KPIs and drive repeat purchases through automated customer journeys. They will also test and optimize marketing strategies to enhance customer engagement and loyalty.

Working Hours

40 hours/week

Company Size

501-1,000 employees

Language

English

Visa Sponsorship

No

About The Company
Tenengroup Ltd. is a continually growing international e-commerce company with markets throughout North and South America, Europe, Australia, and Asia. We specialise in the development, marketing, manufacturing, and exporting of a large selection of custom-made goods and services. Total E-Commerce Platforms We use our own desktop and mobile e-commerce platforms enabling us to create a unique customer purchase experience. Our e-commerce platforms are complemented by a dedicated online marketing team well verse in all aspects of the digital media landscape. Tenengroup strives to stay on top on the online marketing game, and partnering with brands like Google, Facebook, and Amazon, allows us to continually increase our website’s brand exposure, and increase the amount of visitors to our web properties. International Expertise / Global Markets Over the years Tenengroup has acquired tangible knowledge in localizing sites, with local marketing and acquisition channels, as well as physical shipping and fulfillment to these locations. We work with local payment processing and defrayal companies, as well as local shippers, to ensure that our customers have the easiest possible way to both purchase their items, as well as receive them. Furthermore, our customer service center maintains local knowledge of all countries we work in. In House Solutions In the dynamic landscape of e-commerce, things change. We understand this and all of our software is developed in-house for optimal results. We have developed unique solutions offering personalized features distinctive to our brand of owned and operated websites. Having our own software platform allows us to add additional features on the fly, without being restricted by “closed garden” e-commerce platforms. For more information, visit our website www.tenengroup.com
About the Role

At Lime & Lou, we believe home should feel like you. We turn memories into bold, personalized art and décor that people love to gift (and keep).

We’re looking for a Lifecycle Marketing Manager to own and scale our retention engine: building journeys, automations, and campaigns that make customers fall in love with us again and again. If you love pairing data with creativity to turn one-time shoppers into loyal fans, this role is for you.


Responsibilities

  • Own Retention KPIs: Drive repeat purchase, LTV, and engagement across email and SMS.
  • Build Smarter Flows: Create automated journeys that anticipate customer needs: from onboarding and replenishment to cross-sell, upsell, and winback.
  • Test & Optimize Relentlessly: Run A/B tests on subject lines, offers, design, and timing to maximize performance.
  • Segment & Personalize: Use data to deliver the right message at the right moment, making every interaction feel tailor-made.
  • Spot Growth Opportunities: Partner with product and merchandising teams to launch lifecycle-driven promotions and bundles that boost AOV and repeat purchase.
  • Be the Customer Champion: Map the customer journey, identify drop-offs, and build strategies that bring people back.

Requirements

·      3+ years in lifecycle / retention marketing (email & SMS focus).

·      Hands-on experience with platforms like Klaviyo (or similar).

·      Strong analytical mindset and a love for testing and iterating.

·      Creative thinker who knows how to balance brand voice with performance.

·      Self-starter who thrives in fast-paced environments and loves owning results.

Bonus points:

·      Experience in eCommerce, lifestyle, or gifting brands.

·      Familiarity with advanced segmentation, predictive analytics, or AI-driven personalization.

·      Passion for home décor, interiors, or creating memorable customer experiences.

Success in this role:

·      Higher repeat purchase rates and customer LTV.

·      Automated flows that feel personal, timely, and revenue-driving.

·      A retention engine that keeps Lime & Lou top of mind long after checkout.


Advantages

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Key Skills
Lifecycle MarketingCRMRetention MarketingEmail MarketingSMS MarketingData AnalysisA/B TestingSegmentationPersonalizationCustomer Journey MappingCreative ThinkingEcommercePredictive AnalyticsAI-driven PersonalizationCustomer Experience
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