The Market Activation Leader is responsible for leading a team of regional Managers who develop and manage relationships with dealers and small-door shops to drive sales and market share growth.  This role involves managing and communicating the sell-through strategy to create demand for 2-step distributors who do not transact directly with Masonite.

Key Responsibilities:

• Identify, recruit, and onboard new dealers and door shops to expand Masonite's share of wallet in assigned geography.
• Provide training, resources, and support to channel partners to ensure they are equipped to effectively sell Masonite door systems and components.
• Support new product launches and product share growth initiatives to drive premium mix.
• Collaborate with sales enablement and channel marketing to develop promotions, events, and campaigns to increase brand visibility and generate growth
• Stay informed about market conditions, competitor activities, and industry trends, using this knowledge to adjust channel strategies as needed.
• Provide accurate sales forecasts and reports to management
• Monitor and evaluate manager performance, setting clear expectations, and KPIs, and providing regular feedback to ensure high performance.

Education & Experience:

• Bachelor’s degree in business or related field or equivalent experience
• Direct Sales Experience of 5+ years preferred
• Experience in leading, assessing, and developing talent.
• Ability to travel as business needs dictate - up to 70% of the time

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About Owens Corning  

Owens Corning is a residential and commercial building products leader committed to building a sustainable future through material innovation. Our products provide durable, sustainable, energy-efficient solutions that leverage our unique capabilities and market-leading positions to help our customers win and grow. We are global in scope, human in scale with more than 25,000 employees in 31 countries dedicated to generating value for our customers and shareholders and making a difference in the communities where we work and live. Founded in 1938 and based in Toledo, Ohio, USA, Owens Corning posted 2024 sales of $11.0 billion. For more information, visit www.owenscorning.com. 

Owens Corning is an equal opportunity employer. Except in limited circumstances such as formal apprenticeship programs, Owens Corning does not employ anyone under the age of 18.