Question
5-10

Sr. Copywriter Sr. Copywriter

10/17/2025

The Sr. Copywriter develops on-brand copy for product stories across all Global Retail and collaborates with creative and cross-functional partners. They write content that expresses Under Armour’s brand voice to attract and engage the target demographic.

Salary

78720 - 108240 USD

Working Hours

40 hours/week

Company Size

10,001+ employees

Language

English

Visa Sponsorship

No

About The Company
Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
About the Role

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Sr. Copywriter is a masterful storyteller on Under Armour’s Global Brand Creative Team who is motivated and energized by the power of sport. The Sr. Copywriter’s creative work needs to carry the passion of the world’s greatest athletes—from this generation and the next—and the power to help inspire the very best in human performance. 

 

The Sr. Copywriter is obsessed with athletes, attitude, authenticity, and all things digital, at every customer touchpoint. This versatile storyteller is also driven and unrelenting in the face of the challenges that balancing big projects and tight deadlines bring. 

Your Impact

  • Develop on-brand copy for product stories (informed by our Brand Vision, Mission, and Values) across all Global Retial. This includes meeting with partners to align on marketing/creative strategy, as well as collaborating with creative and cross-functional partners.
  • Support senior leaders and our Global Retail by writing content to support Style Guide deliverables
  • Writing copy that is the best expression of UA’s brand voice across all of Under Armour’s marketing and advertising content to attract, engage, and convert our target demographic, the Focused Performer
  • Partnering with designers and directors to develop transformative storytelling executions and experiences that strengthen the brand’s emotional connection with the Focused Performer

Qualifications

  • Ability to think strategically, manage many tasks at once, and deliver high-quality output every time, on time
  • Requires samples of work submitted with resume and salary history [Examples: Digital/print ads, implemented campaigns, email marketing, direct mail, POP, online content/Ecommerce site reference (URLs)]
  • Excellent verbal, written, communication, and presentation skills    
  • Excellent organization, and collaboration skills
  • Microsoft Office and Mac platform proficiency
  • The Copywriter must be a writer with strong fundamental skills as well as demonstrated creative capabilities.
  • Bachelor’s Degree
  • Minimum of 4-7 years of communications and/or writing/content development experience.
  • Experience writing copy across retail required 

Workplace Location

  • Location: This individual must reside within commuting distance from our Baltimore HQ office.
  • Work Schedule:This role follows a hybrid work schedule, requiring 4 days in-office per week. 
  • Travel: Minimal
  • Licenses/Certifications: N/A
  • Sponsorship Eligibility:UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

  • No relocation provided

Base Compensation

 $78,720.00 - $108,240.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.

Key Skills
CopywritingStorytellingCollaborationCommunicationCreativityDigital MarketingRetail ExperienceProject ManagementStrategic ThinkingOrganizationPresentation SkillsBrand VoiceContent DevelopmentMicrosoft OfficeMac Proficiency
Categories
MarketingCreative & MediaRetailSports & Recreation
Benefits
Paid UA Give Back Volunteer DaysUnder Armour Merchandise DiscountsCompetitive 401(k) Plan MatchingMaternity and Parental LeaveHealth & Fitness Benefits
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