Community & Content Manager

Papaya launches a new kind of social competitive platform where creators can design and share fun, skill-based mini-games, and players compete to break each other’s records. It’s where creativity meets competition — empowering creators to express themselves through game design and rewarding players for their achievements. As we expect to grow and expand into new markets, we’re looking for a passionate Community & Content Manager to bring our world to life.

We’re seeking a Community & Content Manager who will own the social, community, and creative heartbeat of Papaya. You’ll lead our content ecosystem, creator program, and partnerships — building a vibrant social presence and thriving creator community that drives engagement, retention, and revenue.

Responsibilities

Community & Social Growth

• Build, manage, and grow active user communities across TikTok, Discord, Instagram, Reddit, and Facebook.
• Create daily buzz around live-ops events, new game releases, and trending moments by diving into online forums, gaming communities, and social groups to spark conversations, generate excitement, and drive new installs.
• Turn users into advocates through authentic engagement, contests, and user-led campaigns.
• Gather community feedback and share actionable insights with Product and Marketing.

Content Strategy & Creator Program

• Lead Papaya’s content layer, ensuring all materials are engaging, relevant, and aligned with live-ops and monetization goals.
• Manage and grow the Creator Program, guiding both organic and paid creators.
• Coordinate paid creator campaigns for new games, events, and seasonal activations.
• Oversee Game Customization (GC) assets — curating new sound packs, visuals, and creator tools monthly.

Partnerships & Collaborations

• Build and manage partnerships with brands, colleges, and cultural organizations across Canada and the U.S.
• Launch co-branded challenges and events that boost engagement and awareness.
• Identify local and digital partnership opportunities that drive user growth and retention.

Content Boosting & Performance

• Align content promotion strategies with monetization and retention KPIs.
• Work cross-functionally with Product, Marketing, and Monetization teams to ensure social efforts support key business metrics.

Reward & Engagement Systems

• Develop social reward systems that tie community participation to in-app perks.
• Manage user feedback loops, post-event surveys, and community insights reports.

Requirements

• 4–7 years of experience in community, content, or social management roles, ideally in gaming or consumer tech.
• Proven success in managing creator programs and brand partnerships.
• Deep understanding of social media dynamics, engagement loops, and viral content creation.
• Expert-level knowledge and passion for generative AI, including video creation, music, sound effects, images, and other creative applications. This role requires someone deeply familiar with and excited about the Gen AI field.
• Advantage: Active creator presence on social media platforms (TikTok, Instagram, YouTube, etc.) with experience in audience building and content experimentation.
• Highly organized, creative, and data-driven.
• Experience in North American markets (Canada/U.S.) preferred.
• English: Native fluency – MUST.

Your vibe / DNA:

Super-Connector: You don’t just meet people — you collect energy. You walk into a room, a Discord chat, or a campus event and walk out with 20 new followers, 10 new friends, and a ripple of excitement that sticks

Buzz-Builder: You know how to turn a single moment into momentum. A funny clip, a bold post, or a random interaction — you make it blow up, spark conversations, and get people talking. You’re not just part of the trend; you create it.

Creator-at-Heart: You live and breathe content. You can shoot, edit, and post faster than most people can decide on a caption — and it always looks and feels right. Authentic, funny, on-brand, and impossible to scroll past.

Relentless: When doors don’t open, you find a window — and if that doesn’t work, you build your own entrance. You’re driven, scrappy, and unstoppable when it comes to getting things done and making an impact.

Host Energy: Whether it’s a Discord channel, a community event, or a random hallway at a convention — the vibe doesn’t really start until you show up. You bring energy, humor, and connection that people remember long after

Data-Aware: You’re creative and strategic. You test, measure, learn, and double down on what works — turning intuition into insight, and content into results.