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Product Marketing Manager (Hybrid- Austin, TX)

11/4/2025

The Product Marketing Manager will drive awareness, adoption, and long-term engagement for the platform by crafting compelling messaging and leading go-to-market planning for new product launches. This role requires collaboration across teams to ensure brand consistency and deepen customer engagement.

Working Hours

40 hours/week

Company Size

501-1,000 employees

Language

English

Visa Sponsorship

About The Company

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

About the Role

<h3 data-start="187" data-end="218">Product Marketing Manager</h3> Location: Austin, TX (Hybrid) <h3 data-start="262" data-end="280">About Us</h3> Togetherwork is a $250M recurring revenue SaaS business with over 33 software applications serving 12+ vertical markets. We exist to help communities, organizations, and businesses thrive by delivering software solutions tailored to their unique needs. With our new headquarters on South Congress in Austin, TX, we are entering an exciting phase of growth. We work hard and play hard. We love our customers, we innovate with purpose, and we won’t stop until we’ve delighted every client across the diverse ecosystem we serve.   <h3 data-start="358" data-end="409">About The Role</h3> Togetherwork is seeking a Product Marketing Manager to drive awareness, adoption, and long-term engagement for our platform. As the vital link between product and customer, you’ll translate technical capabilities into meaningful, benefit-driven stories that resonate with our audience and deliver measurable business outcomes. This is a strategic, cross-functional role at the intersection of product, marketing, and customer success. You’ll ensure our messaging is sharp, our launches are impactful, and our marketing programs deepen customer engagement and loyalty. <hr data-start="988" data-end="991"> <h3 data-start="993" data-end="1013">What You’ll Do</h3> <ul data-start="1014" data-end="2624"> <li data-start="1014" data-end="1129"> Craft compelling messaging that reflects real customer needs and differentiates our products in the market. </li> <li data-start="1130" data-end="1255"> Align messaging with business outcomes, connecting product capabilities to retention, engagement, and revenue growth. </li> <li data-start="1256" data-end="1408"> Ensure brand and message consistency across all customer touchpoints—including website, in-app experiences, campaigns, and enablement materials. </li> <li data-start="1409" data-end="1559"> Lead go-to-market (GTM) planning and execution for new product launches and feature releases, from strategy to post-launch performance review. </li> <li data-start="1560" data-end="1665"> Collaborate across teams—Product, Sales, and Customer Success—to align positioning and execution. </li> <li data-start="1666" data-end="1788"> Leverage analytics to evaluate adoption, usage, and retention, incorporating learnings into future GTM strategies. </li> <li data-start="1789" data-end="1933"> Develop customer segmentation models that highlight user needs across key personas, from solo operators to multi-location organizations. </li> <li data-start="1934" data-end="2065"> Lead voice-of-customer and competitive insights to inform roadmap priorities, product positioning, and lifecycle marketing. </li> <li data-start="2066" data-end="2194"> Transform data into strategy, using churn, engagement, and retention trends to guide messaging and campaign development. </li> <li data-start="2195" data-end="2346"> Create enablement tools—battlecards, pitch decks, FAQs, and campaign content—that empower internal teams and strengthen go-to-market execution. </li> <li data-start="2347" data-end="2501"> Partner with marketing teammates to develop product-focused campaigns, webinars, blogs, and educational content that increase customer stickiness. </li> <li data-start="2502" data-end="2624"> Support customer adoption and retention through lifecycle programs, in-app messaging, and educational initiatives. </li> </ul> <hr data-start="2626" data-end="2629"> <h3 data-start="2631" data-end="2651">What You'll Bring</h3> <ul data-start="2652" data-end="3590"> <li data-start="2652" data-end="2755"> Bachelor’s degree in Marketing, Business, Communications, or a related technical field (preferred). </li> <li data-start="2756" data-end="2907"> 3–5+ years of experience in product marketing, product management, or technical marketing roles within SaaS or technology-driven organizations. </li> <li data-start="2908" data-end="3015"> Proven success developing and executing go-to-market strategies for B2B SaaS or technical products. </li> <li data-start="3016" data-end="3125"> Strong technical aptitude with the ability to quickly understand and communicate complex product details. </li> <li data-start="3126" data-end="3266"> Excellent storytelling and communication skills with the ability to translate technical concepts into compelling value propositions. </li> <li data-start="3267" data-end="3377"> Proficiency with CRM, analytics, and marketing automation platforms, as well as emerging AI tools. </li> <li data-start="3378" data-end="3492"> Strong project management and collaboration skills, comfortable leading initiatives across multiple teams. </li> <li data-start="3493" data-end="3590"> Data-driven mindset with a demonstrated ability to analyze performance and optimize outcomes. </li> </ul> <hr data-start="3592" data-end="3595"> <h3 data-start="3597" data-end="3616">Why This Role</h3> Impact: Shape how our products are positioned and experienced by customers. Collaboration: Partner with product and business leaders to influence roadmap and strategy. Ownership: Lead go-to-market efforts from concept to measurable adoption and retention impact. Flexibility: Hybrid role based in Austin, TX (minimum 3 days/week onsite). <hr data-start="3980" data-end="3983"> <h3 data-start="3985" data-end="4014">Compensation & Benefits</h3> Benefits: <ul data-start="4093" data-end="4420"> <li data-start="4093" data-end="4142"> Medical, dental, and vision insurance options </li> <li data-start="4143" data-end="4192"> 100% employer-paid short/long-term disability </li> <li data-start="4193" data-end="4217"> Basic Life Insurance </li> <li data-start="4218" data-end="4252"> 401(k) with 100% company match </li> <li data-start="4253" data-end="4334"> Flexible paid personal/vacation time built on mutual trust and accountability </li> <li data-start="4335" data-end="4360"> 10 sick days annually </li> <li data-start="4361" data-end="4388"> 9 company-paid holidays </li> <li data-start="4389" data-end="4420"> 6 weeks paid parental leave </li> </ul> <hr data-start="4422" data-end="4425"> <h3 data-start="4427" data-end="4456">Inclusion and Diversity</h3> Togetherwork is an Equal Employment Opportunity Employer. We value diverse backgrounds, experiences, and perspectives. Employment decisions are made without regard to race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, national origin, or any other protected category under applicable law. <hr data-start="4799" data-end="4802"> <h3 data-start="1808" data-end="1846">Why You’ll Love Working Here</h3> At Togetherwork, you’ll help shape the backbone of a business serving millions of users across dozens of industries. You’ll have the opportunity to: <ul data-start="1998" data-end="2523"> <li data-start="1998" data-end="2102"> Build a new platform organization from scratch and define its culture, systems, and operating model. </li> <li data-start="2103" data-end="2192"> Lead innovation in AI, payments, and data enablement across a diverse SaaS portfolio. </li> <li data-start="2193" data-end="2288"> Partner with a highly engaged executive team and influence the long-term technology vision. </li> <li data-start="2289" data-end="2399"> Drive measurable business impact through platform modernization, scalability, and shared service adoption. </li> <li data-start="2400" data-end="2523"> Be part of a collaborative, fast-paced culture that values transparency, accountability, and purpose-driven leadership. </li> </ul>    <div class="content-conclusion">CCPA Disclosure Notice: <a href="https://www.togetherwork.com/privacy-policy/">Click Here</a></div>

Key Skills

Product MarketingGo-To-Market StrategiesB2B SaaSTechnical AptitudeStorytellingCommunication SkillsCRM ProficiencyAnalyticsMarketing AutomationProject ManagementCollaborationData-Driven MindsetCustomer SegmentationCompetitive InsightsLifecycle MarketingEnablement Tools