Senior Marketing Analyst

11/11/2025

Monitor and analyze marketing data to identify trends and provide actionable recommendations. Plan, execute, and analyze experiments to continuously improve performance.

Working Hours

40 hours/week

Company Size

51-200 employees

Language

English

Visa Sponsorship

About The Company

MAЁLYS is a results-driven, body-focused brand redefining the rules of body care. Through a unique blend of product innovation, data, and marketing, we create cutting-edge, hyper-targeted solutions for specific body concerns. Our clinically tested, high-performance formulas deliver visible results, helping women visibly shape, tone, and tighten their way to the body they deserve. We inspire a global community to embrace the belief that looking and feeling their best should never mean making compromises. To complement the DTC experience, MAËLYS is available in over 2,000 retail stores. Our products can be found at Ulta Beauty across the US & Shoppers Drug Mart in Canada. Since launching in the US in 2019, MAËLYS has seen sustainable, consistent growth. Backed by strong investors and experienced management, MAËLYS strives to become the largest body care brand in the world, and this is just the beginning. Life at MAËLYS: We give all of our employees the power to be the captain of the ship. Our team is built from people who want to make impactful changes, who live, and love, to see results, and who innovate with passion (and a good sense of humor). Check out our careers website: www.maelyscareers.com

About the Role

MAËLYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide, MAËLYS is on track to become one of the biggest body care brands in the world.

We are a team of people who want to make lasting, impactful changes, live (and love) to see results, innovate with passion, and love a good sense of humor.

As our Senior Marketing Analyst, you will play a pivotal role in enhancing our digital marketing performance and overall business growth. You’ll work in a data-driven environment focusing on continuous improvement and optimization.

Your life at MAËLYS will look like...

Monitor and analyze marketing data to identify trends and translate them into clear, actionable recommendations that drive performance optimization.
Dive into data from multiple angles to uncover growth opportunities and understand how creatives impact overall activity and results.
Build and maintain dashboards and visualizations that make performance insights accessible and intuitive for end users.
Evaluate and compare different attribution methods to better understand channel impact and improve decision-making.
Plan, execute, and analyze experiments (A/B tests, lift tests, etc.), assess their statistical significance, and extract meaningful action items to continuously improve performance.

Requirements

You will thrive in this role if you have…

4-5 years of experience as a Data Analyst in a data-driven business.
BSc/BA in Mathematics, Statistics, Computer Science, Economics, or a related field.
High proficiency in SQL - a must.
Experience with data visualization tools (e.g., Looker, Tableau, Power BI, etc.).
Experience working with online marketing data and a solid understanding of key metrics (ROAS, CAC, CTR, etc.).
Thorough understanding of attribution and marketing measurement.
Hands-on experience with A/B tests and/or lift tests and their underlying statistical methodologies - an advantage.
Familiarity with online marketing platforms (Facebook, Google, Snapchat, etc.) – an advantage.
Experience with R and/or Python – an advantage.
Experience in retail and e-commerce or adtech – an advantage.

Key Skills

Data AnalysisSQLData VisualizationMarketing DataAttributionA/B TestingStatistical MethodologiesOnline Marketing PlatformsRPythonE-commerceRetailCreatives ImpactPerformance OptimizationDashboardsGrowth Opportunities