Brand Manager - Heavy Duty (HD)

Job Purpose 

The Brand Manager – HD will assist in delivering sustained growth for Valvoline’s LATAM business; and set the business up for future success by supporting brand management's goals for each of the brands within the heavy duty portfolio. Key responsibilities include delivering on projects and initiatives that drive share and volume projections to deliver annual plan, brand planning, financials and business performance, packaging, and consumer promotions. Must be skilled at partnering crossfunctionally with sales to drive high impact programs that deliver forecast.

How You Make an Impact (Job Accountabilities) 

1. Strategic Planning – Lead development of HD strategic plan to get best overall performance from portfolio based on category trends, competitive activity and distributor objectives. Must balance maintaining high volume declining segments with smaller opportunity growth segments in determining the ideal areas of focus to win in both the short and long term.

2. Product / Portfolio Strategy - Partner and represent LATAM HD product strategy needs with Product Strategy & Management team in developing packaging, labels and formulations to deliver consumer and customer needs for various HD channels.

3. Sales Account Marketing - Partner to support sales for any strategic marketing issues; including building salespresentations, customer portfolio reviews and top-to-top content.

4. New Product Launch management – Drive new product development process with sales and equity teams forany new HD product launch executions and monitor the performance in market.

5. Brand Performance – Drive performance of brands within portfolio and deliver forecasted volumes and gross profit. Understand drivers of over/underperformance (with input from analytics group) and develop action plans to address as needed. Work with trade marketing to maximize ROI of trade budget, including executing pilots of new tactics as required.

6. P&L Management – Manage P&L for specific brands in portfolio. Has accountability for understanding and aligning to brand level forecasts, retail level forecasts provided by sales for those brands, product cost inputs from Global Products, and pricing. 

7. Event Execution – Identify and support regional tradeshows and VESF events execution with Cummins and Sales

8. Build Organizational Capability - Grow the capability of the organization by improving processes and approaches, and building organization knowledge in marketing

What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities) 

• Bachelor’s degree required, Marketing or Mass Communications, Administration, Public Relationships, International Commerce 
  

• 8+ years of relevant professional in Marketing 

• 5+ years of marketing & strategy experience preferred in an agency or company background.

• Experience using Microsoft office and marketing tools or programs.

• Experience managing external partners without oversight.

• Proven results managing and building a HD plan following across a variety of channels and using platforms execution.

• Experience analyzing and presenting reports and actionable data to external partners and internal senior executives. 

Competencies Desired 

• Bilingual (English, Spanish)
• In-depth knowledge of the latest best practices, tools, and trends on platforms
• Exceptional relationship management skills; able to work collaboratively with internal teams and external partners.
• Ability to work efficiently under pressure, managing multiple priorities with tight deadlines.
• Time management, organization, and prioritization skills that enable you to deliver against quick deadlines.
• Passion for the DIY culture and Valvoline Values

Working Conditions / Physical Requirements / Travel Requirements 

• Travel Requirements: Up to 60%