Digital Marketing Lead (Remote)

<div style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;"><i style="color: rgb(49, 57, 73); font-variant-ligatures: no-contextual;"><u><strong>About Us</strong></u></i></div><div><span style="outline: 0px; color: rgb(49, 57, 73); font-variant-ligatures: no-contextual;"><div style="outline: 0px;">SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.</div><div style="outline: 0px;"><br></div><div style="outline: 0px;"><em><u><strong>Role Overview</strong></u></em></div><div style="outline: 0px;">You’ll own SiFi’s digital growth engine. Your mission: drive measurable pipeline through smart demand-gen, high-quality lead generation, and data-driven decision-making.</div><div style="outline: 0px;"><br></div><div style="outline: 0px;"><em><u><strong>Key Responsibilities:</strong></u></em><u><br></u></div><ul style="margin: 10px 0px 10px 20px; padding: 0px 0px 0px 5px; list-style: outside none none; background-image: none;"><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Build and run always-on demand-generation and lead-generation programs across paid social, search, and retargeting<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Own email marketing: segmentation, automation flows, lifecycle campaigns, and performance optimization<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Develop and execute account-based marketing (ABM) plays for priority accounts<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Analyze funnel performance, attribution, and campaign ROI — making decisions based on data, not guesswork<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Maintain dashboards to track CPL, CAC, conversion rates, and pipeline contribution<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Own all digital marketing reporting: weekly, monthly, and campaign-specific performance reports<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Coordinate with sales to align campaigns with ICP, messaging, and lead quality expectations<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Brief and manage external agencies/freelancers when needed<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Continuously experiment with new channels, creatives, landing pages, and funnel optimizations<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Prepare monthly demand-gen plans tied to clear targets, budgets, and expected outcomes</span></li></ul></span><em><u><strong>Requirements:</strong></u></em></div><div><span style="outline: 0px; color: rgb(49, 57, 73); font-variant-ligatures: no-contextual;"><div><span style="outline: 0px; color: rgb(49, 57, 73); font-variant-ligatures: no-contextual;"><ul style="margin: 10px 0px 10px 20px; padding: 0px 0px 0px 5px; list-style: outside none none; background-image: none;"><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">5+ years in digital marketing, ideally in B2B SaaS or Fintech<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Strong experience in performance marketing, analytics, and marketing automation<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Deeply data-driven mindset — able to extract insights, identify patterns, and act fast<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Strong reporting skills: dashboards, insights, and translating data into action<br></span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Self-managed, organized, and effective in a remote setup</span></li><li style="list-style: disc; padding: 0px 0px 0px 5px; background: none 0px 0px;"><span style="outline: 0px;">Excellent up to Fluent in English is a MUST.</span><span style="outline: 0px; color: rgb(49, 57, 73); font-variant-ligatures: no-contextual;"><h3 style="margin: 0px;"><br></h3></span></li></ul></span></div></span></div>