About the Role
Actively co-create video content with key product employees, from ideation to final edit. Develop and execute content strategies to build and amplify employees' personal presence on social platforms. Build trusted relationships with technical employees to scale EGC personas and drive authentic engagement. Script, produce, capture, and edit video content tailored for various social channels (e.g., TikTok, Instagram, YouTube, LinkedIn). Conduct social media research to identify trends, audience behaviors, and creative opportunities. Collaborate with marketing, product, and creative teams to integrate EGC into broader campaigns. Monitor platform innovations and competitor activity, translating insights into actionable recommendations. Present content strategies and performance insights to senior stakeholders. Drive internal alignment through storytelling, stakeholder education, and regular sharing of best practices. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. 3+ years of experience in content creation, social media strategy, or video production OR equivalent experience. 3+ years experience within create, script, produce, and edit video content, ideally with/for technical audiences. 3+ years experieince managing social channels and building personal brands in a corporate or agency setting. 3+ years of experince with technical topics and ability to translate complex concepts into engaging content. Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience. 5+ years of experience collaborating with technical employees or subject matter experts. 3+ years of experience of social media platforms, trends, and audience engagement strategies. 5+ years of experience storytelling, writing, and presentation skills. Ability to manage multiple projects and stakeholders in a fast-paced environment.