FULL_TIME

Sales Manager

11/23/2025

The Sales Manager will execute a sales strategy to provide high-value solutions and grow the business while leading and coaching Sales Engineers. They will also maintain strong knowledge of SEL products and support regional leadership in achieving sales goals.

Working Hours

40 hours/week

Company Size

5,001-10,000 employees

Language

English

Visa Sponsorship

About The Company

SEL is a globally recognized designer and manufacturer of products and solutions that make electric power safer, more reliable, and more economical. Legacy Over forty years after introducing the first digital protective relay, our devices, software, and systems are found in 173 countries around the world. Customer Focus From our headquarters in Pullman, Washington, we partner with public utilities and private industry all over the world to offer the industry’s top, 10-year warranty and no-cost technical support for as long as our products remain in service. Impact SEL innovations continue to advance the global power grid—modernizing and protecting access to power for an increasingly diverse array of communities and global partners. Follow us to learn more about the latest innovations and insights in the industry as we make the power grid and the critical devices within it smarter, more sustainable, and more resilient.

About the Role

Essential Duties and Responsibilities

1. Execute a sales strategy to provide high value solutions and grow business.

2. Provide training, leadership and coaching for Sales Engineers and Senior Engineers as they work to develop relationships with SEL customers and channel partners.

3. Lead pricing and commercial strategy decisions.

4. Understand the true requirements and objectives of customers. Determine, communicate and deliver the optimal SEL solution that best meets their needs.

5. Maintain strong knowledge of all SEL products and solutions, and teach customers and sales teams SEL technology and innovation.

6. Support regional leadership’s development and delivery of quarterly orders forecasts and sales goals.

7. Collect, analyze and report industry, competitor and customer trends to the greater SEL organization.

8. Drive strategic account and regional sales planning processes.

9. Leads discussions with customers that optimize commercial relationships at executive levels.

10. Active participant in the development and optimization of business tools to maintain customer relationship information, opportunity tracking and sales activities.

11. Model and teach SEL Values, Principles of Operations, and World-Class Manufacturing principles. Leads in the effort and motivates others to improve processes.

12. Understand. Create. Simplify.

13. Other duties as assigned.

Required Qualifications

B.S. in Electrical Engineering or related discipline, or equivalent combination of education and/or work experience in technical sales
10 or more years of experience in sales of power systems equipment
Demonstrated success growing sales within a territory and teaching others within the organization to be successful

Strong knowledge of industry practices

Ability to travel
Effective and engaging communication skills
Ability to learn new skills and assume new responsibilities
Ability to work cooperatively in a team environment

Fluent in local language and business practices
Background check results satisfactory to SEL
Negative drug test result(s)

Preferred Qualifications

Master’s degree in Business Administration, Management, or related discipline

Experience using SEL products

Utility and Industrial industry experience

Leadership experience

Key Skills

Sales StrategyTrainingLeadershipCoachingPricing StrategyCustomer Relationship ManagementSales ForecastingMarket AnalysisAccount ManagementCommunication SkillsTeam CollaborationTechnical SalesIndustry KnowledgeProcess ImprovementProblem SolvingSEL Products Knowledge