Senior SEO/AEO Strategist ( Contract role)

<div class="content-intro"><p>Vectra® is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises.</p> <p class="p1">The Vectra AI Platform delivers integrated signal across public cloud, SaaS, identity, and data center networks in a single platform. Powered by patented Attack Signal Intelligence, it empowers security teams to rapidly prioritize, investigate and respond to the most advanced cyber-attacks. With 35 patents in AI-driven threat detection and the most vendor references in MITRE D3FEND, organizations worldwide rely on the Vectra AI to move at the speed and scale of hybrid attackers. For more information, visit www.vectra.ai.<span class="Apple-converted-space">&nbsp;</span></p></div><div class="elementToProof"> <div class="elementToProof"> <div class="elementToProof"><strong>Senior SEO/AEO Strategist</strong> (<strong>Contract role)</strong></div> <strong><br></strong></div> <div class="elementToProof"><strong>Role Overview</strong>&nbsp;</div> <div class="elementToProof">&nbsp;</div> <div class="elementToProof">We’re seeking a strategic, forward-thinking SEO/AEO leader to define and drive our global search and generative engine optimization strategy. This role is built for someone who brings deep technical expertise, a test-and-learn mindset, and the confidence to chart their own path in the evolving world of AI search.&nbsp;</div> <div class="elementToProof">&nbsp;</div> <div class="elementToProof">This role is ideal for a search-first strategist who thrives on both execution and innovation. You’ll lead traditional and AI-enhanced SEO efforts, influence how our content shows up in AI-driven engines like Google SGE, ChatGPT, and Microsoft Copilot, and collaborate cross-functionally to optimize every step of our digital presence.&nbsp;</div> <div class="elementToProof">&nbsp;</div> <div class="elementToProof">In addition to being a technical SEO expert, you’ll also need to be an excellent communicator and content partner who is able to guide content writers and PMMs, create AI GPTs, agents, and workflows, and align marketing execution with business priorities.&nbsp;</div> <div class="elementToProof">&nbsp;</div> <div class="elementToProof"><strong>Key Responsibilities</strong>&nbsp;</div> <div class="elementToProof">&nbsp;</div> <div class="elementToProof"><strong>Search Strategy &amp; Execution</strong>&nbsp;</div> <ul> <li> <div class="elementToProof">Define and own the global SEO + AEO strategy, including setting quarterly goals, KPIs, and roadmaps aligned to business outcomes.<u>&nbsp;</u>&nbsp;</div> </li> <li> <div class="elementToProof">Lead holistic keyword research, gap analysis, and optimization initiatives across paid and organic search efforts using tools like SEMRush and Ahrefs.&nbsp;&nbsp;</div> </li> <li> <div class="elementToProof">Provide input into editorial and content planning calendars to align with search and AI engine trends.&nbsp;</div> </li> </ul> </div> <div class="elementToProof"> <ul> <li> <div class="elementToProof">Optimize on-page SEO elements (e.g., title tags, headers, metadata, internal linking).&nbsp;</div> </li> <li> <div class="elementToProof">Partner with paid media and demand teams to coordinate SEO + SEM keyword portfolios for shared pipeline goals.&nbsp;</div> </li> </ul> <div class="elementToProof">&nbsp;</div> <div class="elementToProof">&nbsp;</div> <div class="elementToProof"><strong>AI-Enhanced Optimization (AEO)</strong>&nbsp;</div> <ul> <li> <div class="elementToProof">Monitor how Vectra content surfaces in generative interfaces like ChatGPT, Claude, Gemini, and Google SGE and optimize accordingly.&nbsp;</div> </li> <li> <div class="elementToProof">Lead the implementation of schema, FAQs, structured data, and conversational formats to improve AI snippet performance.&nbsp;</div> </li> <li> <div class="elementToProof">Build and maintain custom GPTs and automation workflows (e.g., using Zapier or Make) to accelerate content optimization and AI agent visibility. (Bonus, not required)&nbsp;</div> </li> </ul> <div class="elementToProof">&nbsp;</div> <div class="elementToProof"><strong>Technical SEO &amp; Web Performance</strong>&nbsp;</div> <ul> <li> <div class="elementToProof">Conduct regular technical SEO audits (crawlability, schema, Core Web Vitals, etc.).&nbsp;</div> </li> <li> <div class="elementToProof">Collaborate with developers and designers to implement improvements (e.g., page speed, lazy loading, responsive layout).&nbsp;</div> </li> <li> <div class="elementToProof">Work with the development and production team to ensure SEO and UX best practices are embedded in every build and with the PMM and content team to ensure content offers and videos are fully optimized, providing them best practices and AEO GPT/agents for self-service efficiency.&nbsp;&nbsp;</div> </li> <li> <div class="elementToProof">Implement and maintain structured data across key pages to support both SEO and AEO visibility.&nbsp;</div> </li> </ul> <div class="elementToProof">&nbsp;</div> <div class="elementToProof"><strong>Content Strategy &amp; Collaboration</strong>&nbsp;</div> <ul> <li> <div class="elementToProof">Work with product marketers, security SMEs, and copywriters to build scalable, high-quality, keyword-aligned content.&nbsp;</div> </li> <li> <div class="elementToProof">Educate internal teams on SEO/AEO best practices and create repeatable content workflows using AI.&nbsp;</div> </li> <li> <div class="elementToProof">Optimize and repurpose atomized messaging &amp; content for various formats: listicles, landing pages, solution pages, blogs, comparison pages, etc.&nbsp;</div> </li> <li> <div class="elementToProof">Influence AI-generated content strategy (including prompt development, keyword alignment, and tone).&nbsp;</div> </li> </ul> </div> <div class="elementToProof"> <div class="elementToProof">&nbsp;</div> <div class="elementToProof"><strong>Off-Page SEO &amp; Backlinking</strong>&nbsp;</div> <ul> <li> <div class="elementToProof">Drive backlink strategy through outreach, PR collaboration, and partner content syndication.&nbsp;</div> </li> <li> <div class="elementToProof">Continuously improve internal linking structure to boost SEO performance.&nbsp;</div> </li> <li> <div class="elementToProof">Monitor off-page SEO health and identify opportunities to grow domain authority.&nbsp;</div> </li> </ul> <div class="elementToProof">&nbsp;</div> <div class="elementToProof"><strong>Measurement &amp; Reporting</strong>&nbsp;</div> <ul> <li> <div class="elementToProof">Track and report on SEO performance KPIs (traffic, rankings, conversions, CTRs).&nbsp;</div> </li> <li> <div class="elementToProof">Monitor AEO visibility and experiment with optimizations that influence generative engine results.&nbsp;</div> </li> <li> <div class="elementToProof">Deliver regular insights and strategic recommendations to marketing leadership and stakeholders.&nbsp;</div> </li> </ul> <div class="elementToProof">&nbsp;</div> <div class="elementToProof"><strong>Qualifications</strong>&nbsp;</div> <ul> <li> <div class="elementToProof">Proven ability to design and lead independent SEO/AEO strategies with measurable business impact.&nbsp;</div> </li> <li> <div class="elementToProof">Highly organized, self-directed, and capable of managing multiple initiatives simultaneously.&nbsp;</div> </li> <li> <div class="elementToProof">5+ years of technical SEO experience, preferably in cybersecurity or B2B SaaS.&nbsp;</div> </li> <li> <div class="elementToProof">Deep understanding of generative search trends, AI agents, and AEO best practices.&nbsp;</div> </li> <li> <div class="elementToProof">Hands-on experience with Webflow and/or equivalent CMS platforms.&nbsp;</div> </li> <li> <div class="elementToProof">Advanced proficiency in SEMRush, Google Analytics, Search Console, Ahrefs, Screaming Frog, Scrunch AI, and related tools.&nbsp;</div> </li> <li> <div class="elementToProof">Fluent in HTML, schema markup, and modern technical SEO practices.&nbsp;</div> </li> </ul> </div> <div class="elementToProof"> <ul> <li> <div class="elementToProof">Exceptional communication and storytelling skills; capable of influencing across tehcnical and non-technical teams.&nbsp;</div> </li> <li> <div class="elementToProof">Experience with AI tooling and prompt engineering, including GPTs and workflow builders like Zapier or Make (Bonus)&nbsp;</div> </li> </ul> <div class="elementToProof">&nbsp;</div> <div class="elementToProof"><strong>Bonus Skills:&nbsp;</strong></div> <div class="elementToProof">&nbsp;</div> <ul> <li> <div class="elementToProof">Conversion rate optimization (CRO) expertise aligning to align SEO with lead gen<u>eration&nbsp;</u> and buyer journey stages.&nbsp;</div> </li> <li> <div class="elementToProof">Experience creating and fine-tuning custom GPTs or deploying AI copilots for content creation and optimization.&nbsp;</div> </li> <li> <div class="elementToProof">Familiarity with HubSpot, Marketo, or similar marketing automation platforms.&nbsp;</div> </li> </ul> <div class="elementToProof">&nbsp;</div> <div class="elementToProof"><strong>Why this role is important to us</strong>&nbsp;</div> <div class="elementToProof">&nbsp;</div> <div class="elementToProof">This is more than just an SEO role, it’s your chance to shape the future of AI-era search discoverability for one of the fastest growing cybersecurity companies in the world and the top Gartner leader for Network Detection and response. You’ll be Vectra AI’s expert voice at the intersection of SEO, AEO, AI, and web strategy.&nbsp;</div> <div class="elementToProof">&nbsp;</div> <div class="elementToProof">If you’re passionate about driving results, exploring what’s next in search, and working across teams to move fast and execute with precision, we would love to hear from you.&nbsp;</div> </div> <div class="elementToProof">&nbsp;</div> <div id="Signature" class="elementToProof"></div> <p>&nbsp;</p><div class="content-conclusion"><p class="paragraph" style="margin: 0in; vertical-align: baseline;"><span data-contrast="none">Vectra provides a comprehensive total rewards package&nbsp;</span><span data-contrast="none">that </span><span data-contrast="none">supports</span><span data-contrast="none"> the </span><span data-contrast="none">financial, </span><span data-contrast="none">physical, mental and overall health of </span><span data-contrast="none">our employees </span><span data-contrast="none">and their families. </span><span data-contrast="none">Compensation includes competitive base pay, incentive pla</span><span data-contrast="none">n eligibility, and participation in the employee equity plan (stock options). </span><span data-contrast="none">Specific benefits</span><span data-contrast="none"> offered</span><span data-contrast="none"> var</span><span data-contrast="none">ies</span><span data-contrast="none"> by location, but commonly in</span><span data-contrast="none">clude </span><span data-contrast="none">health care insurance</span><span data-contrast="none">, </span><span data-contrast="none">income protection</span><span data-contrast="none"> / life insurance</span><span data-contrast="none">, </span><span data-contrast="none">access to retirement </span><span data-contrast="none">savings </span><span data-contrast="none">plans, behavioral &amp; </span><span data-contrast="none">emotional </span><span data-contrast="none">wellness </span><span data-contrast="none">services</span><span data-contrast="none">, generous time away from work, </span><span data-contrast="none">and </span><span data-contrast="none">a comprehensive employee recognition program. </span></p> <p>Vectra is committed to creating a diverse environment and is proud to be an equal opportunity employer.&nbsp;</p> <p>We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.&nbsp;</p> <p style="text-align: left;">&nbsp;</p></div>