Question
5-10

Coordinator (Creators Product Group)

11/25/2025

The Coordinator will assist in business development initiatives, focusing on research and outreach to strategic partners. Responsibilities include developing growth strategies, maintaining Salesforce, and scheduling for the head of the group.

Working Hours

40 hours/week

Company Size

51-200 employees

Language

English

Visa Sponsorship

No

About The Company
DBA is the industry leader in the influencer management and marketing landscape, representing a world class portfolio of diverse social media-oriented personalities, creators, and publishers. Founded in 2010, DBA was the first digital influencer management company to recognize the rise of new media voices and manage them as individual talent. Now, with over 180 of the most prominent social media influencers whom, in aggregate, have a reach of 200 million-plus, DBA masters the multi-platform constellation of the ever-shifting media space, blending decades of brand strategy and communications expertise. Focusing on top-level content and storytelling as well as native advertising and brand development, DBA continues to move digital culture forward. In 2015, DBA launched Digital Brand Products (DBP) to empower its talent and other digital-native properties in developing, manufacturing, and selling their own merchandise. DBA also partners with the coveted conference series and platform, Create & Cultivate, which has featured keynotes like: Mandy Moore, Gloria Steinem, Chelsea Handler, Jessica Alba, and Meghan Markle. Create & Cultivate guides female entrepreneurs and creatives creating and cultivating the career of their dreams. Digital Brand Architects has been featured in the New York Times, Variety, Hollywood Reporter, Fast Company, WWD, Forbes, Ad Age, and more. DBA offices are located in New York City and Los Angeles. In 2017 DBA was named one of Ad Age's Best Places to Work.
About the Role

Description

The Head of Creators Product Group is seeking a proactive and detail-oriented Coordinator to assist in business development initiatives. This role will heavily assist with research and outreach to strategic partners, properly vetting viable opportunities, cultivating relationships with potential partners, marketing, internal and external communication, and scheduling. 


Compensation: $75,000.00 annually


Key Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions: 

· Develop and execute growth and sales strategies to identify and target prospective licensees. across various product categories including apparel, home, beauty, health & wellness.

· Understand emerging product and industry trends to generate a list of strategic partners to feed into existing pipeline.

· Prepare pitches and engage in outreach efforts to facilitate and secure sales calls with prospects.

· Maintain Salesforce with status of any viable business opportunities.

· Create and put together decks, presentations, and case studies.

· Extensive research on Creator clients, researching creator landscape, and identifying best creators for incoming opportunities. 

· Being proactive and responsible to maintain schedule for head of group and other administrative tasks to support Creators Team. Book Travel, manage expenses, etc. 

Requirements

  

The ideal candidate will possess:

· 5+ years of sales or marketing experience in a related field (i.e., social media, talent).

· Passion for social media and influencers.

· Experience tracking and reporting on campaign performance.

· Working knowledge of Microsoft 360, Salesforce, G Suite, Keynote, MailChimp, Zoom, and other tools and technology.

What We Offer:

  • Comprehensive benefits package with employer contributions.
  • Unlimited vacation time.
  • Hybrid work schedule.
  • Paid parental leave.
  • Volunteer opportunities.
  • Casual Dress code and an open office environment.
  • A fulfilling career at a top-tier company with a strong mission and a passionate team.

Work Environment/Physical Demands:

This role is typically based in an office environment, requiring the use of a computer, telephone, and other office equipment as necessary to fulfill job duties.  The noise level is typical of an office setting, and interruptions may occur throughout the workday.

 

UTA is committed to diversity and is an equal opportunity employer.  All qualified applicants will receive consideration without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

 

Other Duties:

Please note that this job description is not exhaustive and may change at any time, with or without notice, to accommodate the evolving needs of the position and the company.

 

About CPG:

Creators Product Group is the consumer products division of United Talent Agency (UTA).  CPG is building brands with talented creators across the fashion, food and lifestyle arenas, and marketing them primarily through digital channels. Our creators have built great brands with devoted and dedicated followers, and they have a voice and aesthetic they want to convey through their own products. We solve that challenge through expertise in product development, digital strategy, merchandising and e-commerce. We centralize the development of consumer products and provide licensing representation for UTA’s roster of fashion, lifestyle, food and beauty talent, as well as additional client. CPG also consults with leading manufacturers to help them navigate the digital space. Our goal is to build the next generation of digital products and brands.  

Key Skills
SalesMarketingSocial MediaInfluencersResearchOutreachSalesforceMicrosoft 360G SuiteKeynoteMailChimpZoomPresentation SkillsCommunicationRelationship BuildingCampaign Performance
Categories
SalesMarketingAdministrativeCreative & Media
Benefits
Comprehensive Benefits PackageUnlimited Vacation TimeHybrid Work SchedulePaid Parental LeaveVolunteer OpportunitiesCasual Dress Code
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