Manager, Brand Development (Creators Product Group)

Description

The objective of this role is to ensure that both talent and brand partners work effectively to maximize the success of the relationship, evaluated by metrics such as brand growth, sales revenue, and overall satisfaction of the talent and brand partners. 

Compensation: $92,000.00 annually

Key Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions: 

• Strategize, develop, and execute plans for various stages of the partnership including product development, product launch, marketing initiatives, promotional efforts, and on-going support. 
• Foster strong relationships with eminent decision makers including talent, talent managers/agents, and brand partners to get buy-in and support from stakeholders.
• Identify growth opportunities within existing relationships to maximize the value of each partnership.
• Know what the goals, objectives, and priorities are for the talent and brand partners, making sure to constantly evaluate whether those expectations are being met.
• Establish performance targets and develop and execute strategies to meet them. 
• Organize and facilitate consistent communication between all parties to keep talent and brand partners accountable for their respective duties and deliverables.
• Create and deploy helpful resources (i.e. social calendars, time-and-action plans, budgets) to assist talent and brand partners in managing their responsibilities.
• Anticipate and identify potential problems or opportunities, counseling talent and brand partners on the recommended course of action.
• Identify key talent for inbound and outbound sales efforts
• Participate in exploratory talent meetings
• Assist in various research projects, pitch materials and talent led initiatives.

Requirements

Competencies:

• The ability to manage simultaneous projects across multiple stakeholders and prioritize goals.
• Excellent interpersonal and communication skills.
• The ability to build, foster, and maintain professional relationships through your willingness to deliver high-quality service.
• Keen analytical abilities.
• Problem-solving and conflict resolution capabilities.

Travel required

Occasional

The ideal candidate will possess:

• 3-5 year of experience in brand development or a related field.
• Proven track record of successfully launching and managing brand initiatives.
• Strong understanding of market trends and consumer behavior.
• Experience in developing and executing brand strategies across multiple channels.
• Demonstrated ability to collaborate with cross-functional teams.
• Past experience working with Talent is a plus.
• Proficiency in market research and analysis.
• Working knowledge of Microsoft 360, Canva, Salesforce, G Suite, Zoom, and other tools and AI technology.

What We Offer:

• Comprehensive benefits package with employer contributions.
• Unlimited vacation time.
• Hybrid work schedule.
• Paid parental leave.
• Volunteer opportunities.
• Casual Dress code and an open office environment.
• A fulfilling career at a top-tier company with a strong mission and a passionate team.

Work Environment/Physical Demands:

This role is typically based in an office environment, requiring the use of a computer, telephone, and other office equipment as necessary to fulfill job duties.  The noise level is typical of an office setting, and interruptions may occur throughout the workday.

UTA is committed to diversity and is an equal opportunity employer.  All qualified applicants will receive consideration without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Other Duties:

Please note that this job description is not exhaustive and may change at any time, with or without notice, to accommodate the evolving needs of the position and the company.

About CPG:

Creators Product Group is the consumer products division of United Talent Agency (UTA).  CPG is building brands with talented creators across the fashion, food and lifestyle arenas, and marketing them primarily through digital channels. Our creators have built great brands with devoted and dedicated followers, and they have a voice and aesthetic they want to convey through their own products. We solve that challenge through expertise in product development, digital strategy, merchandising and e-commerce. We centralize the development of consumer products and provide licensing representation for UTA’s roster of fashion, lifestyle, food and beauty talent, as well as additional client. CPG also consults with leading manufacturers to help them navigate the digital space. Our goal is to build the next generation of digital products and brands.