Channel Trade Marketing Manager, Retail

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Goal:

Drive retail business healthy growth and gain market share in broad retail market channel, by developing channel strategies esp. for offline retail channels. Building detailed annual channel business operation plans and quarterly channel activation plans and deploying the plans to sales force to implement and tracking.

Key Accountabilities/Responsibilities 工作职责:

• Responsible to identify and build shopper insight into the channel strategies. Ensure brand channel strategies and trade marketing plans and activities are well aligned with marketing strategies and shopper insights.

  • Develop retail channel brand strategies and new business model and retail business toolkits to support channel business healthy growth .

• Responsible for conducting trade marketing plan with key business partners and ensure good integration between Wellness and OTC, maximizing synergy across distributors and brands.

  • Prepare annual Channel OP plan, define sales target, and budget allocation, to deliver wellness top line and bottom-line expectations.

  • Monthly forecast coordination and CMF alignment: incl. GS, GTN, and Selling P for retail channel

  • Ensure that promotional funds and resources are managed effectively, controlled within budget and appropriate tracking measures are in place for major expenditures, including GTN and promotional funding. 

• Conduct post promotion evaluation with clear KPI and ROI objective, improve TMKT funds and campaign effectiveness.

  • Execute key project plan incl. innovation launch: distribution, merchandising, pricing guideline and promotional plan to ensure the innovation launch success.

  • Promote cross channel empowerment, leverage expert TMKT and distributor resource.

  • Tailor made analysis and report writing based on business requirement to support business decision

Qualifications / Requirements (Education / Experience / Competencies) 申请资格 / 职位要求(教育背景 / 工作经验 / 知识与技能)：

• University or above major in Marketing/Management/Business Administration or related fields,( health care marketing related degree are preferred)

• 6 years+ working experience in MNC, Top 500 or health care company in related marketing fields are preferred

• Strong trade marketing knowledge in WELLNESS and /or Consumer Health for category trade marketing planning and tracking

• Frontline customer management knowledge to gain customer insight

• Practiced MS office application

• Strategic planning and strong analytic skill with Innovative thinking

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.