Group Marketing Manager

<p>We’re supporting a growing B2B SaaS organisation that’s expanding their marketing function and looking for a strong generalist to lead the charge. This role reports directly into the Group CEO and sits at the centre of product, sales, and digital execution.</p><p>If you enjoy owning the full marketing engine, shaping strategy, and rolling up your sleeves across product marketing, digital campaigns, and content, this is built for you.</p><h3><strong>Why This Role Matters</strong></h3><p>This is an opportunity to step into a newly defined position with the mandate to assess, audit, and reshape the marketing landscape.<br>You won’t be inheriting rigid KPIs — you’ll help establish them.<br>You’ll partner closely with product teams and senior leadership to lift brand visibility, build demand, and drive stronger acquisition and conversion outcomes.<br></p><ul></ul><h3><strong>What You’ll Lead</strong></h3><p><strong>Strategy and Planning</strong></p><ul><li>Develop integrated marketing plans aligned with commercial goals.</li><li>Work closely with sales and product teams to set priorities, budgets, and execution timelines.</li></ul><p><strong>Digital and Performance Marketing</strong></p><ul><li>Plan and run digital campaigns across acquisition, conversion, and nurturing.</li><li>Manage website enhancements, UX improvements, SEO, analytics, and reporting.</li></ul><p><strong>Product Marketing</strong></p><ul><li>Own positioning, messaging, and go-to-market support for product launches and feature updates.</li></ul><p><strong>Content and Social</strong></p><ul><li>Create and manage high value content like case studies, blogs, whitepapers, and product collateral.</li><li>Oversee social channels and build engagement within relevant B2B communities.</li></ul><ul></ul><p><strong>Campaigns and Events</strong><br></p><ul><li>Lead email, ABM, and below-the-line nurture activities.</li><li>Manage conferences, trade shows, and thought-leadership opportunities.</li></ul><ul></ul><h3><strong>Who Will Thrive Here</strong></h3><p>You’ll do well in this role if you’re a well-rounded marketer with solid exposure across:&nbsp;</p><ul><li>Product marketing</li><li>Digital campaign management</li><li>Content strategy and production</li><li>B2B SaaS environments</li></ul><ul></ul><p>They’re not after a hyper-specialist — they want someone who understands how the moving parts fit together and can run an end-to-end engine with confidence.</p><h3><strong>What They’re Looking For</strong></h3><ul><li>Experience working in B2B SaaS</li><li>Strong generalist skillset across digital, content, and product marketing</li><li>Ability to partner with senior leaders and influence direction</li><li>Analytical mindset with experience reviewing campaign performance and shaping next steps</li><li>Comfortable working both strategically and hands-on</li></ul><p><strong>&nbsp;Location</strong></p><ul><li><strong></strong>Sydney-based office</li><li>Full-time, permanent position</li></ul><ul></ul><ul></ul>