Content Writer

Content Writer 

Job Summary 

The Content Writer creates persuading, inspirational, and educational content that increases brand awareness and engages a broad audience. The Content Writer is an integral part of the Marketing team and helps to shape marketing strategies, influence consumer behavior, and promote increased interest in the Museum.  

Essential Duties and Responsibilities 

• Create clear, compelling, and engaging content for various platforms, including websites, social media, emails, and marketing materials. Adapt messaging for different platforms, audiences, and formats while ensuring consistency in brand voice, tone, and messaging.
• Conduct thorough research and implement SEO strategies to maximize content visibility and performance.  
• Manage and proofread copy documents to ensure accuracy, proper grammar and spelling, and adherence to brand style.
• Partner with marketing team members to ensure cohesive storytelling across all touchpoints. 
• Collaborate with cross-functional teams to develop content for exhibits that drive visitor engagement and support the Museum’s mission.
• Analyze content performance using relevant analytics and recommend improvements.
• Remain up to date on industry trends, audience preferences, risks, and content marketing best practices to craft relevant and impactful messages. 
• Collaborate with senior leadership on communications to Museum stakeholders.
• Assist with managing and updating website content as needed.
• Perform other related duties as assigned.

Education and Experience 

Bachelor’s degree in Communications, Journalism, English, or a related field and 3 years of related content writing experience required. 

Knowledge, Skills, and Abilities 

•  Ability to handle confidential and time-sensitive information appropriately
  
• Excellent written and verbal communication skills, with an ability to adapt messaging based on intended purpose and audience.
• Strong attention to detail and proofreading skills.
• Excellent storyteller with an ability to communicate information in a compelling manner while engaging with diverse audiences.
• Familiarity with SEO, SEM, and Google Analytics.
• Thorough understanding of how external factors or challenges may impact how a target audience may respond to messaging. 
• Proficient knowledge of Microsoft Office applications and Kentico CMS. 
• Proven ability to meet strict deadlines. 
• Ability to work under pressure with ambiguous or competing priorities.

Working Conditions 

This position includes sitting and working at a computer for prolonged periods of time. Must be able to lift up to 15 lbs with or without reasonable accommodation. 

The Cleveland Museum of Natural History is an EQUAL OPPORTUNITY, ADA EMPLOYER, and a SUBSTANCE-FREE WORKPLACE