Question
2-5

Technical Sales Representative (Madison or Milwaukee)

11/28/2025

The Technical Sales Representative will drive sales and revenue growth through lead generation, qualification, and closing of sales. This role involves developing a territory sales plan and expanding existing account products and services.

Working Hours

40 hours/week

Company Size

2-10 employees

Language

English

Visa Sponsorship

No

About The Company
We are a 64 year old company that focuses on scales (weighing systems) of all types from vehicle to lab balances for sales and service. We are premier distributor of Mettler Toledo Scale - a global leader in weighing systems. Our professional Services Group provides technical services support for bar coding systems, and tracking for warehouse management, standalone and networking software packages for bar code labe printing and represent manufacturers in the AIDC field such as; Symbol/Motorolo, Intermec, Zebra Technologies, DataLogic, Teklynx and more. Please visit our website for additional information at www.lacrossescale.com
About the Role

Description

 Calibrated To Exceed Expectations

Do you enjoy networking and creating relationships with potential customers, developing sales pipelines, and the feeling of success after closing a deal? Are you someone who has the tenacity to overcome challenges and find the right solutions for your customers? If you are a people person who puts the customers first, we want you on our UniFide CST sales team! 


Who We Are:

UniFide CST is a primary distributor of weighing systems and solutions, thermal printing equipment, and data collection software. With a long-standing reputation for superior service and products, our technical services, sales, and representatives are positioned to provide solutions for your business needs. Our mission is to exceed customer expectations while maintaining the highest ethical standards. 


The Role:

As a Technical Sales Representative, you will be responsible for driving sales and revenue growth through lead generation, qualification, and closing of sales. This position will develop a territory sales plan utilizing marketing, distribution, and direct sales resources to set up new accounts and expand existing account products/services.  


What A Day In The Life Looks Like:

  • Increase market share through cold calling and gaining new accounts
  • Develop and implement business/territory marketing plans
  • Create/negotiate proposals and manage the setup and closeout of contracts
  • Maintain a Customer Resource Management (CRM) database

Required Qualifications:

  • Associate degree in related field 
  • Three to five years related experience in technical business-to-business field sales 
  • Excellent organizational skills - efficient & detail-oriented 
  • Exceptional communication skills - both written and verbal
  • Proven ability to analyze proposals, write contracts/change orders, and close deals
  • Experience maintaining a CRM database

Preferred Qualifications:

  • Knowledge and prior experience with scales and weighing systems
  • Five + years of technical sales experience 

Benefits:

  • Base salary + commission (no salary cap!)
  • Company vehicle for business travel 
  • Health, Dental, Life, and Vision Insurance 
  • PTO (15 days/120 hours)
  • 401(K) w/ 3% match
  • Flexible schedule
  • THE PEOPLE!

Why Join UniFide CST:

Joining UniFide CST means becoming part of a team that is passionate about delivering best-in-class products and services. We offer a supportive work environment that values straightforward communication and fosters professional growth. Our commitment to customer-focused service has been foundational to our success, and we are looking for individuals who share this dedication.


UniFide CST is an Equal Opportunity Employer   
Key Skills
SalesNetworkingCustomer Relationship ManagementLead GenerationProposal WritingContract NegotiationMarket AnalysisTechnical SalesCommunicationOrganizational SkillsDetail-OrientedProblem SolvingCold CallingAccount ManagementBusiness DevelopmentTerritory Planning
Categories
SalesCustomer Service & SupportTechnologyMarketingConsulting
Benefits
Health InsuranceDental InsuranceLife InsuranceVision InsurancePTO401(K)Flexible Schedule
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