FULL_TIME
5-10
Security Activation Go To Market Lead, Small and Medium Business
11/29/2025
You will be the primary product and technical advocate, developing competitive strategies and tailoring messaging for internal and external audiences. You will guide the execution of key programs to address customer and market requirements while ensuring alignment between corporate and field leadership.
Working Hours
40 hours/week
Company Size
10,001+ employees
Language
English
Visa Sponsorship
No
About The Company
Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters.
Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.
About the Role
You will be the primary product and technical advocate, evangelizing across products within the Product Manager-owned portfolio and across the business as well as leverage product and/or technical subject matter expertise as well as industry, market and competitive knowledge to develop competitive strategy, position the value proposition and tailor messaging to both internal and external audiences. You will develop and execute business strategy and tracks the efficacy of plans across the business to drive sustainable growth within and beyond the boundaries of the fiscal year as well as accept accountability for revenue, scorecard metrics, and key performance indicators (KPIs) for the business and identify strategic priorities and drives alignment across the business to enable the team/stakeholders to deliver against priorities. Guide the development and execution of key programs that address customer, market & partner requirements to deliver impact. You will ensure regional segment field communities have the leadership and enablement needed to run the business locally and serve as the primary orchestrator between the corporate and the field. Ensure field and corporate leadership are aligned on business results and actions to take. You will drive regional segment leadership through revealing and pursuing long-range, white-space growth opportunities and investment plans, as well cross-referencing opportunities or best practices within the global market that could expand to maximize performance across the business. You will drive a pipeline of feedback from sales / customer / partner. Leverage regional competitive knowledge to develop business cases and land services with customers as well as provide authorization for investments and drives to ultimately customer success. Extensive marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work experience OR equivalent experience Significant experience of SMB Market, ideally within the Europe Middle East Africa (EMEA) area Must have significant partner experience within the SMB Market Experience within the Security Product marketing area Extensive marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience Proven experience of managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization OR equivalent experience Go to Market (GTM) experience within the Security, Compliance and Identity areas
Key Skills
Product AdvocacyTechnical ExpertiseCompetitive StrategyValue PropositionBusiness StrategyRevenue AccountabilityPerformance MetricsCustomer RequirementsSales EnablementMarket KnowledgePartner ExperienceSecurity Product MarketingDemand GenerationPipeline AccelerationGo To Market StrategySMB Market Experience
Categories
TechnologySalesMarketingManagement & LeadershipSecurity & Safety
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