Specialist - Marketing

Description

Position Overview

Marketing Specialist oversees and executes the Louisiana SPCA’s marketing strategies to advance specific fundraising, programs/services and initiatives. The Marketing Specialist is responsible for shaping campaigns, creating the campaign collateral, and driving the execution of the campaigns across all platforms.  

The Marketing Specialist’s success leads to:

Key Roles

1. Website management
2. Email marketing 
3. Online fundraising
4. Graphic design and creative support

Organizational Alignment

At the Louisiana SPCA, we make a difference in the lives of people and pets because we believe everyone deserves a humane community.  We protect, promote and advocate for the wellbeing of companion animals in Louisiana.  Our team members are compassionate towards people and pets, adaptable, creative problem solvers, inclusive and humbly confident.

Position Summary

The Marketing Specialist supports the organization’s digital communications and fundraising strategy with a primary focus on website management, email marketing, online fundraising, and graphic design. This creative and tech-savvy team member ensures our digital presence is on-brand, compelling, and effective in connecting people to our mission.

Key Responsibilities

Website Management

• Maintain and update website content 
• Ensure website is current, user-friendly, and aligned with branding guidelines
• Collaborate with vendors or IT support for technical updates or improvements
• Monitor website performance (traffic, clicks, conversions) and suggest improvements

Email Marketing

• Design and send email campaigns using platforms like Mailchimp
• Segment audiences for targeted messaging (donors, adopters, clinic clients, volunteers, etc.)
• Track performance metrics (open rates, click-throughs, conversions) and optimize content accordingly

Online Fundraising

• Build and update landing pages, donation forms, and online campaigns
• Support annual giving, monthly donor programs, and urgent/emergency appeals
• Collaborate with the Development team to align fundraising messaging and goals

Graphic Design & Creative Support

• Design digital and print materials, including flyers, social media graphics, e-newsletters, and ads
• Ensure all creative work aligns with brand standards and tone
• Assist with visual content creation for campaigns, storytelling, and donor communications
• Keep digital asset library organized and accessible for team use
• Ensures branding is aligned throughout all digital content and provides updates when necessary
• Designs visual communication components for newsletters, donor touchpoints, marketing campaigns, graphics, blogs, and other internal and external communication pieces.
• Creates brand-specific compelling content, including language and visuals, that resonates with diverse audiences on social platforms to build relationships and improve engagement.

Requirements

Requirements

Physical Requirements:

• Must be able to lift at least 50 pounds; push and pull heavy objects; bend, twist, reach; perform strenuous physical activities including frequent walking and running, standing, bending, and stooping. 
• Should not be allergic to animals or nuts; must be able to work around all animals and nut products.
• Must be able to work with industrial strength cleaners and disinfectants.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience)
• 2–4 years of relevant experience in nonprofit or mission-driven marketing

Working Conditions:

• Works in areas with high noise levels 
• Potentially subject to animal bites and scratches

Pay rate range: $17.00 - $22.50/hour based on experience

Benefits include but not limited to:

• Health Insurance, Life Insurance, 401K match
• Qualification and assistance for Public Service Loan Forgiveness
• PTO and paid holidays