Brand Development Manager

12/1/2025

Develop and execute brand development strategies for the gadget category while building partnerships with gadget brands. Oversee team performance and collaborate with cross-functional teams to ensure successful campaign launches.

Working Hours

40 hours/week

Company Size

1,001-5,000 employees

Language

English

Visa Sponsorship

About The Company

Cermati Fintech Group (CFG) is a fast growing financial technology company group established in April 2015. We're on a mission to build a more inclusive financial future by making financial products more accessible to people across Indonesia. Our businesses span a wide range of services including financial product aggregation, financing, cash loans, insurance brokerage, as well as mutual fund and bond investments. We launched our first product, Cermati, a financial services aggregator, in 2015. Since then, we've expanded rapidly with the introduction of Indodana (cash loan platform) in 2017, Cermati Protect (insurance brokerage) and Cermati Invest (investment platform) in 2019. In 2024, we introduced a new financing service through Indodana Finance, and rebranded our cash loan platform to Indodana Fintech further strengthening our ecosystem of digital financial solutions. 🔗 Learn more about us at https://cermati.group/

About the Role

Job Description

Develop and execute brand development strategies specifically for the gadget category, based on market trends and business priorities.
Build and maintain strong partnerships with national and regional gadget brands to secure long-term collaboration and revenue growth.
Lead negotiations with gadget brands and retailers to secure co-marketing funds, subsidies, and promotional support.
Oversee the performance of assistant managers and their teams, ensuring effective execution of acquisition, onboarding, and retention activities.
Collaborate with cross-functional teams (Marketing, Finance, Legal, Risk, Tech) to deliver smooth campaign launches and operational excellence.
Monitor market competition and identify new opportunities for expansion within the gadget ecosystem.
Track and analyze business performance, ensuring acquisition and revenue targets for the gadget category are consistently met.
Report on key achievements, challenges, and improvement areas to senior leadership.
Provide leadership, coaching, and mentoring to build a capable, performance-driven BD team in the gadget segment.

Qualifications

Bachelor's degree in Business, Management, Economics, Marketing, or related fields; Master's degree preferred.
Minimum 2-4 years of experience in Business Development, Partnerships, or Account Management, preferably in financial, gadget, electronics, or e-commerce industries.
At least 3 years in a managerial role, leading teams and overseeing category growth.
Proven track record in merchant acquisition, partnership development, and delivering revenue targets, particularly in the gadget/electronics sector.
Strong analytical skills to evaluate market trends, consumer behavior, and merchant performance, with the ability to translate insights into category growth initiatives.
Experience in securing co-marketing funds, subsidies, and promotional support through negotiations with gadget brands and retailers.
Excellent leadership, communication, and organizational skills to manage cross-functional teams, multiple campaigns, and stakeholder relationships.
Proficiency in data analysis tools and presentation software for reporting and decision-making.
Established network within gadget/electronics brands, distributors, and retail partners.
Fluency in English (oral and written) to manage communication with regional or international partners; Mandarin is an advantage

Key Skills

Brand DevelopmentPartnership ManagementNegotiationTeam LeadershipMarket AnalysisCampaign ManagementData AnalysisCommunicationOrganizational SkillsCo-MarketingRevenue GrowthConsumer BehaviorMentoringCollaborationPerformance TrackingGadget Industry Knowledge