Question
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DISTRICT SALES REPRESENTATIVE

12/1/2025

The District Sales Representative is responsible for promoting and selling the company's products and services while building relationships with customers. This role involves achieving sales goals, opening new accounts, and maintaining existing customer relationships.

Salary

80000 - 110000 USD

Working Hours

40 hours/week

Company Size

201-500 employees

Language

English

Visa Sponsorship

No

About The Company
Since 1966, BiRite Foodservice Distributors has been delivering unsurpassed service, quality, and value to local bay area restaurants, hotels, schools, and institutions. The BiRite legacy of quality and service started over 50 years ago in San Francisco. Our founder, Victor Barulich, started the industry as a supplier of canned goods to many of San Francisco’s finer restaurants. BiRite began with just a small warehouse, two employees, and a determination to provide our customers with the best service, best products and best price. As BiRite’s reputation for consistency and dependability grew, so did our business. Throughout the years, we listened to our customers and added the products and services they needed. Today, nestled in the hills of Brisbane, California, BiRite Foodservice stocks over 13,000 local, national, and artisanal products. Whether purchasing directly from the supplier or leveraging our buying power with other UniPro affiliates, BiRite remains competitive in today’s marketplace. As a third-generation, family-owned business, BiRite recognizes that it’s our employees that make a difference. Every member of the BiRite team is like family, dedicated to the same values held by Victor Barulich over 50 years ago…service, quality, and value.
About the Role

Description

DISTRICT SALES REPRESENTATIVE


BiRite Foodservice Distributors is a third generation, family-owned company that offers you a Complete Foodservice Solution. We offer unsurpassed service to all areas of foodservice throughout the greater Bay Area and Sacramento. Since 1966 we have focused on being the best foodservice partner in the Bay Area. We remain committed to serving our community with quality products, timely deliveries, and competitive pricing.


The District Sales Representative plays a critical role in promoting and selling the Company’s products, services, and in building relationships with new and existing customers. The District Sales Representative will grow territory sales through new accounts and through strengthening relationships with current customers and uphold BiRite’s standards in conducting business. The District Sales Representative will report to the District Sales Manager. 


Major Duties and Responsibilities:

  • Achieve sales goals and objectives established by the Company.
  • Open new accounts and conduct cold calls.
  • Manage, grow, and maintain existing accounts.
  • Conduct regular in person visits to build and maintain relationships, product demos and promotions.
  • Timely response to both internal & external customers on inquiries, orders or pending items.
  • Receive, process, and transmit customer orders.
  • Promptly respond to inquiries from customers that can include past, current, and pending orders.
  • Demonstrated initiative, urgency, commitment, and ability to manage multiple competing priorities simultaneously.
  • Other duties may be assigned.


Qualifications and Requirements:

  • 3 years of outside broadline foodservice sales experience, preferred.
  • Culinary and hospitality background is a plus.
  • Must have a valid CA driver’s license, car insurance and reliable vehicle.
  • Geographical knowledge of the area assigned is required.
  • Strong communication, negotiation, and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Excellent time management and organizational skills.
  • Multilingualism is a plus.
  • Applicants must reside within a reasonable commuting distance to the district they are applying to, or be willing to relocate. This is necessary to meet the operational needs of the position.


Physical Requirements:

  • Driving: The District Sales Representative is required to travel to meet clients, they may spend a significant amount of time driving in the Bay Area's busy and congested roads, which can be physically demanding.
  • Standing: The District Sales Representative may spend long hours standing or walking around.
  • Carrying and Lifting: The District Sales Representative may need to move or lift up to 50lbs, carry samples, or other materials to meetings with customers or events.
  • Repetitive Motions: The District Sales Representative may spend a significant amount of time typing emails, sending text messages, or making phone calls, which can be physically demanding on their hands, wrists, and arms.


Work Conditions:

  • This is a customer facing role - ensure great customer service from warehouse to front door.
  • Must be able to safely drive in adverse weather conditions. 
  • Ability to travel within and outside of designated territory. 


Salary Range: $80,000 - $110,000 DOE

Position: Full time, Regular, Exempt 

Schedule: Monday to Friday, must have Sunday availability and may be required to work some holidays.

 Benefits:

  • Health, Dental, and Vision Insurance (after completion of 60-day introductory period)
  • Health Savings Account (HSA) and Flexible Spending Account (FSA)
  • Employee Assistance Program (EAP)
  • 401(k) with Employer Matching (after 6 months of continuous service)
  • Paid Time Off (PTO) and Paid Holidays
  • Employee Anniversary Bonus (5-year increments)
  • Employer-Paid Basic Life and Basic AD&D Insurance
  • Voluntary Life and AD&D Insurance Benefits
  • Profit Sharing (after 1 year of continuous service)

Eligible after the successful completion of the 60 day introductory period


BiRite is an Equal Opportunity Employer 



Key Skills
Sales ExperienceCustomer Relationship ManagementCommunication SkillsNegotiation SkillsInterpersonal SkillsTime ManagementOrganizational SkillsCulinary KnowledgeHospitality BackgroundGeographical KnowledgeMultilingualismInitiativeUrgencyTeamworkCold CallingProduct Demonstrations
Categories
SalesFood & BeverageCustomer Service & SupportHospitalityManagement & Leadership
Benefits
Health InsuranceDental InsuranceVision InsuranceHealth Savings AccountFlexible Spending AccountEmployee Assistance Program401(k) with Employer MatchingPaid Time OffPaid HolidaysEmployee Anniversary BonusEmployer-Paid Basic Life InsuranceVoluntary Life Insurance BenefitsProfit Sharing
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