Senior Strategic Planner - NL

<h3>ABOUT OGILVY SOCIAL.LAB</h3> <p>Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless. <br><br>We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fueling their success internationally. <br><br>Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.</p> <p>&nbsp;</p> <h3><strong>ROLE</strong></h3> <p>We are looking for a Senior Strategic Planner - Dutch speaking, a digital and curious mind to join and support the strategy development of some global clients across digital and social.</p> <p>If….</p> <ul> <li>you believe Instagram &amp; TikTok have become crucial sources of insights &amp; commerce,</li> <li>you are convinced that social and digital has become the future of communication,</li> <li>you know brand planning and fuses the traditional way of planning with the principles of modern marketing,</li> <li>you consider social intelligence as a must-have to develop modern marketing approaches.</li> </ul> <p>Then this job will be a great match for you!</p> <p>&nbsp;</p> <h3>RESPONSIBILITIES</h3> <p>Major Task Headings:</p> <ul> <li>Focus: Social Brand &amp; Comms Strategy</li> <li>Acting as a key consultant to help develop modern, overarching communication plans for a portfolio of global clients.</li> <li>Driving seamless integration with planning functions within our partner agencies.</li> <li>Ensuring appropriate measurement &amp; effective outcomes.</li> </ul> <p>Responsibilities:</p> <ul> <li>Responsible for providing inspiration from various social and digital streams that will inform strategies, creative and content development that deeply connects brands with people.</li> <li>Acting as a key strategic consultant including developing social strategies (both content and channel strategy), digital strategy… as well as comms planning.</li> <li>Develop an extensive and insightful knowledge of audiences and turn them into actionable personas across various digital executions.</li> <li>Provide clear and straightforward creative direction through different tools or method: single minded creative briefs, social journey development, or any other approach that will help sharpen creative output.</li> <li>Stay current and connected to popular culture and social trends in order to inspire and bring innovation in the strategic and creative work.</li> <li>Provide best practice in terms of Digital and Social communication development and implementation – including driving appropriate measurement, ensuring effectiveness of work.</li> <li>Manage and develop Junior Strategists, including performance tracking and building of individual development plans.</li> </ul> <p>&nbsp;</p> <h3>PROFILE</h3> <ul> <li>At least 6 years of experience in a strategist/digital planning role. Agency experience is a must.</li> <li>Proficient in Dutch and English, both written and spoken.</li> <li>Deep understanding of the Flemish culture and market dynamics.</li> <li>Extensive knowledge of social media &amp; digital communications planning, brand growth strategies, and consumer insight development.</li> <li>Cultivate audience-first thinking: always starting with the audience, demonstrating empathy.</li> <li>Be Research savvy: understand how to apply qualitative and quantitative learnings.</li> <li>Be cultural voyeurs: know how to tap into culture, scoping relevant trends.</li> <li>Can tell and sell a story with strong presentation and writing skills.</li> <li>Be comfortable working independently as well as collaboratively as part of a team.</li> <li>Be available for domestic travel– as needed.</li> </ul> <p>&nbsp;</p> <h3>OFFER</h3> <div class="jobs-box--fadein jobs-box--full-width jobs-box--with-cta-large jobs-description jobs-description--reformatted job-details-module"> <article class="jobs-description__container "> <div class="jobs-description__content jobs-description-content "> <div id="job-details" class="jobs-box__html-content hePSFeVuGqpKVwZCfKWzdBeOTqwvWPziMqUuMJGU t-14 t-normal jobs-description-content__text--stretch" data-artdeco-is-focused="true"> <div class="mt4"> <ul> <li>Full-time opportunity in an ever-growing, trendsetting advertising agency based in the greenest building in Brussels - the WPP Campus.</li> <li>Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional, and global clients.</li> <li>We are committed to keeping our environmental footprint low and ensuring that our work is ethical.</li> <li>We thrive on transparency - Our words and promises produce actions.</li> <li>Attractive package and benefits</li> <li>Strong flexibility plan</li> <li>Continuous training opportunities</li> <li>As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training and career conversations while doing strong work that works.</li> </ul> <p>&nbsp;</p> </div> </div> </div> </article> </div> <div id="SALARY" class="jobs-details__salary-main-rail-card"></div> <div id="how-you-match-card-container" class="job-details-how-you-match-card__container mb4 job-details-module"></div> <section class="artdeco-card job-details-module"></section>