Strategic Planner NL

<h3>ABOUT<strong> OGILVY SOCIAL.LAB</strong></h3> <p>Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 120-strong team working in our offices – our mindset is borderless.<br><br>We proudly collaborate with prominent international and regional clients, including Absolut, Unilever, Mondelez, Ford, IKEA, Lidl, Orange, EU and Belgian institutions, fueling their success locally &amp; internationally.<br><br>Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.</p> <p>&nbsp;</p> <h3><strong>ROLE&nbsp;</strong></h3> <p>We’re looking for a Strategic Planner – Dutch-speaking, a curious mind with a passion for culture and social. You’ll join our strategy team: a group of curious strategists who love debating ideas, exchanging inspiration, and helping each other grow.</p> <p>This role is perfect for strategists who want to <em>elevate their craft</em>, work across multiple brands and categories, and contribute to impactful work for local and global clients.</p> <p>&nbsp;</p> <h3><strong>RE</strong><strong>SPONSIBILITIES</strong><strong>&nbsp;</strong></h3> <ul> <li>Bring actionable inspiration from social, cultural, and digital data streams to spark ideas and content directions.</li> <li>Translate insights into clear, simple strategies that guide the creative work throughout the year.</li> <li>Stay plugged into cultural shifts and social trends to guide planning and creative teams. Map out mindsets, motivations, behaviours, interests, and customer journeys.</li> <li>Transform key insights into strategies to shape brand development and communication strategies.</li> <li>Write clear and sharp briefs, social journeys, or any other formats that help creatives deliver their best work.</li> <li>Work closely with Creative, Media, Account, and other teams to help deliver integrated work.</li> <li>Present insights and strategic recommendations in a structured, persuasive way.</li> <li>Collaborate with Junior Strategists and contribute to their development (without full management ownership).</li> </ul> <p>&nbsp;</p> <h3><strong>PROFILE&nbsp;</strong></h3> <ul> <li>At least 3 years of experience in a strategy planning role. Agency experience is a must.</li> <li>Proficient in Dutch and English, both written and spoken.</li> <li>Deep understanding of the Flemish culture and market dynamics.</li> <li>Extensive knowledge of social media &amp; digital, communications planning, brand growth strategies, and consumer insight development.</li> <li>Audience-first: you approach every challenge with empathy and curiosity.</li> <li>Research-savvy: comfortable with qualitative and quantitative learning.</li> <li>Cultural explorer: you know how to tap into culture, creators, and trends.</li> <li>Confident storyteller: you can structure and present your thinking clearly.</li> </ul> <p><strong>&nbsp;</strong></p> <h3><strong>OFFER</strong></h3> <ul> <li>Full-time opportunity in an ever-growing, trendsetting advertising agency based in the greenest building in Brussels - the WPP Campus.</li> <li>Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional, and global clients.</li> <li>We are committed to keeping our environmental footprint low and ensuring that our work is ethical.</li> <li>We thrive on transparency - Our words and promises produce actions.</li> <li>Attractive package and benefits</li> <li>Strong flexibility plan</li> <li>Continuous training opportunities</li> <li>As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training and career conversations while doing strong work that works.</li> </ul> <p>&nbsp;</p>