Question
5-10

Director of Sales - B2B Brand Sales

12/3/2025

The Director of Sales will manage and oversee sales operations, set targets, and design plans to achieve them. This role involves hiring and developing a sales team, cultivating customer relationships, and collaborating with various departments to drive sales success.

Working Hours

40 hours/week

Company Size

201-500 employees

Language

English

Visa Sponsorship

No

About The Company
Cannabis Industry Redefined We develop & design products, strategies, and places that transform cannabis business. This results in us providing medical cannabis patients state of the art facilities designed and built to produce high quality, consistent medicine that is cultivated and processed in a controlled, secure, and sustainable environment.
About the Role

About the Job

AmericannMade is a full-scope vertically integrated cannabis company. Our expertise in forming strategic partnerships within the cannabis community has allowed us to grow exponentially while remaining a privately funded company. We deliver retail experiences, unique products, and industry support services all under one roof that drive tangible business results for some of the biggest brands in California’s market. Having 3 cultivation, distribution and manufacturing facilities along with 4 retail locations throughout Southern California enables us to confidently boast that we are a true “farm-to-head” cannabis company with a footprint that has been steadily growing for over 2 decades in this state. We're independent, we're different, and we're ambitious. We care about real-world business results and what our audiences think.

 

We’re looking for a sales director to match this dynamic environment. Our ideal candidate comes to us with substantial experience in the California cannabis industry, which means a proven record of successfully and adeptly navigating the world’s largest recreational market. As Director of Sales, you will embody and demonstrate all the most important qualities of leadership: vision in setting your goals, determination in pursuing those objectives, discipline in organizing and implementing plans of action, and diligence in overseeing the management of numerous accounts as well as the management of a large and diverse team of sales account managers.

 

Job Duties

  • Manage and oversee sales operations through frequent meetings and trainings, reviewing goals, highlighting new product and fine-tuning sales pitches
  • Set targets and then design and implement realistic plans of action to achieve them
  • Hire, onboard, train and develop a team of sales account executives
  • Develop and manage brand ambassadors and junior account executives in addition to sales team
  • Coach and motivate the sales team to achieve sales targets
  • Develop and cultivate relationships with new prospects
  • Always act as a partner to customers, remaining cognizant of their objectives, needs and road blocks
  • Maintain a thorough understanding of the industry landscape and trends
  • Conduct research of the competition as well as supply and demand
  • Carefully monitor costs to determine profitability
  • Supply monthly, quarterly and annual reports to the executive team while keeping an eye on forces that shift strategic directions of accounts
  • Assist with finding and nurturing leads for bulk product
  • Actively participate with the marketing team and the merchandising process to effectively equip the sales account managers and brand ambassadors with the materials and tools they need to best represent our brands
  • Collaborate with cultivation and distribution to accomplish objectives

 

The ideal candidate is a/an:

 

  • Results-oriented leader
  • Trusted advisor
  • Organized executor
  • Strategic ally
  • Empowering mentor
  • Confident visionary
  • Creative strategist
  • Impeccable communicator
  • Principled partner

 

Minimum Job Qualifications

 

  • 2+ years of experience in the California cannabis industry
  • A minimum of 3 years experience in a similar executive sales position (such as a sales manager or similar)
  • Excellent negotiation and leadership skills
  • A proven track record of defining and executing territorial management as well as expansion strategy
  • Demonstrable ability in driving the sales process from start to finish
  • Ability to utilize pre-existing relationships in order to escalate sales
  • Experience working with CRM platforms to manage the customer experience from start to finish
  • Reporting capabilities on product and cost market trends
  • Experience with distributor management and contract/vendor negotiation
  • Strong knowledge of sales management and strategic operations
  • Bachelor’s degree in a relevant field such as business administration
  • Knowledge of positioning products against competitors
Key Skills
Sales ManagementLeadershipNegotiationStrategic PlanningTeam DevelopmentCustomer Relationship ManagementMarket ResearchAccount ManagementCoachingCommunicationIndustry KnowledgeProduct PositioningCost MonitoringSales StrategyMentoringCollaboration
Categories
SalesManagement & LeadershipRetailAgricultureMarketing
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