Assistant Marketing Manager

Company Overview

All job descriptions should begin with an introduction to your company and your employer brand.  Open with a strong, attention-grabbing summary of your company.  Tell candidates what makes your company unique. Include details about your organization’s culture to sum up why a candidate would love to work for you.  

Job Summary

The job summary should give candidates a general idea of expectations for the position and a high level summary of the role.  Be sure to provide an exact job location so candidates know where the position will be located.

Responsibilities and Duties

• Highlight the responsibilities. Make sure your list of responsibilities is brief but comprehensive. Also emphasize the duties that may be unique to your organization.
• Outline the day-to-day activities of the position. This will help candidates understand the work environment and activities that they will be exposed to on a daily basis. This level of detail will help the candidate determine if the role and company are the right fit, helping you attract the best candidates for your position.
• Specify how this position fits into your organization. Indicate to whom the role reports and the function of this position within your organization. This helps candidates see the bigger picture and understand how they can impact the business.

Qualifications and Skills

• Add a list of hard and soft skills. The job description should specify education, previous job experience, certifications, and technical skills required for the role. You may also include soft skills, like communication and problem solving.
• Keep your list concise. While you may be tempted to list out every requirement you envision for your ideal hire, including too many qualifications and skills could dissuade potential candidates.

Benefits and Perks

• List the benefits (non-wage compensation) that you offer. These include health care, paid time off, retirement savings plans, parental leave, tuition reimbursement, and professional development.
• Include any “above and beyond” offerings that make your company stand out. This can be anything from casual dress code, in-office gaming systems, free snacks, company paid meals, corporate discounts, free parking, and even gym memberships.