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Marketing Specialist (Think Zone)

12/3/2025

Manage and optimize digital advertising campaigns across various platforms while producing creative marketing materials. Analyze ad performance data to improve ROI and collaborate with cross-functional teams to support campaigns and brand initiatives.

Salary

28 - 35 USD

Working Hours

40 hours/week

Company Size

51-200 employees

Language

English

Visa Sponsorship

About The Company

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

About the Role

Marketing Specialist Location: Cupertino, CA  Company: Think Zone Learning Center <ul> <li>Work Schedule: 30 – 40 Hours/Week</li> </ul> About Us Think Zone, part of the TAL Education Group, is a rapidly growing EdTech Company committed to delivering personalized math and English education through innovative technology and exceptional teaching quality. As we scale from 0–1 and continue expanding across the Bay Area, we are building a strong and agile marketing team to support our next stage of growth. Position Overview We are looking for a bilingual (English & Chinese) Marketing Specialist who is passionate about building from 0–1 and excited about joining a high-growth, fast-paced environment. In this role, you will be responsible for digital advertising execution, content creation, creative asset production, and social media operations across multiple platforms.   Key Responsibilities <ul> <li class="">Manage and optimize digital advertising campaigns across Google, Facebook/Meta, Instagram, and other platforms.</li> <li class="">Produce creative marketing materials, including graphics, copywriting, landing pages, and short-form content.</li> <li class="">Lead and execute Xiaohongshu (RED) marketing operations, including content planning, posting, and influencer coordination.</li> <li class="">Analyze ad performance data to improve ROI and overall marketing efficiency.</li> <li class="">Work closely with cross-functional teams (product, operations, enrollment) to support campaigns and brand initiatives.</li> <li class="">Assist with local event promotion and community marketing when needed.</li> <li class="">Contribute ideas and solutions in a high-growth environment; comfortable with rapid experimentation and iteration.</li> <li class="">Any other tasks assigned by management</li> </ul>   Qualifications <ul> <li class="">Bachelor’s degree in Marketing, Media, Communications, Business, or related field (or equivalent experience).</li> <li class="">Bilingual in English and Chinese (required).</li> <li class="">1–3 years of experience in digital marketing, performance marketing, or content marketing prefered.</li> <li class="">Hands-on experience with Google Ads, Meta Ads, and analytics tools.</li> <li class="">Strong content creation skills: social posts, visuals, ad copy, and campaign messaging.</li> <li class="">Experience with Xiaohongshu marketing or familiarity with Chinese social platforms.</li> <li class="">Proactive, self-driven, and comfortable working in a startup 0–1 environment.</li> </ul>   Why Join Us <ul> <li class="">A fast-growing company with significant learning and career development opportunities.</li> <li class="">High ownership and the ability to directly shape Think Zone’s brand and growth.</li> <li class="">Collaborative, supportive team culture.</li> <li class="">Room to grow into senior marketing roles as the team expands.</li> </ul>   Compensation & Benefits <ul> <li class="">Salary: $28–$35 per hour, depending on experience and qualifications.</li> <li class="">Health Insurance</li> <li class="">Paid Sick Leave</li> <li class="">401K Retirement Plan & Match</li> <li class="">Professional development opportunities and a clear growth path within the marketing team.</li> </ul>

Key Skills

Digital AdvertisingContent CreationSocial Media OperationsGoogle AdsMeta AdsAnalytics ToolsXiaohongshu MarketingInfluencer CoordinationCreative Asset ProductionCopywritingCommunity MarketingEvent PromotionData AnalysisProactiveSelf-DrivenStartup Environment