Direct Marketing Manager - Senior

Description

Welcome to Renewal by Andersen

Renewal by Andersen is the full-service window and door replacement division of Andersen Corporation. We help homeowners elevate the comfort, efficiency, and beauty of their homes. Across our Western region, our teams are dedicated to craftsmanship, customer care, and meaningful community connection.

Who We Are

Our Direct Marketing Team is the heartbeat of our lead generation engine. The Direct Marketing Team consists of 7, canvassing (door to door marketing) teams based throughout the west coast. Through direct, face-to-face outreach, we build genuine relationships with homeowners and introduce them to the Renewal by Andersen experience. We are a fast-growing organization built on teamwork, professionalism, and results-driven execution.

At Renewal by Andersen, we don’t offer just another job - we offer a long-term career. Many of our leaders and team members have grown with the company for years because we invest in development, advancement, and building futures, not stopgaps.

Our Culture & Values

We take pride in fostering an environment that is positive, collaborative, and supportive. We value accountability, authentic communication, adaptability, and doing the right thing—always.

• We communicate openly and respectfully.

• We support teamwork and celebrate achievement.

• We stay adaptable and solutions-minded.

• We innovate and continually ask how we can improve.

• We lead with integrity and model professionalism.

Core Competencies

• Communication: Communicates with clarity and purpose to inspire action and alignment. Turns expectations and feedback into simple, actionable guidance.

• Relationship Building: Builds trust quickly through approachability and authenticity. Strengthens collaboration across teams and creates a positive brand presence with homeowners.

• Teamwork: Contributes to a unified leadership team and encourages a culture of shared success. Promotes cooperation and ensures canvassers feel supported and valued.

• Planning & Organization: Designs efficient plans, schedules, and field strategies that keep operations smooth and productive. Maintains strong organizational systems for daily alignment.

• Integrity: Models honesty, professionalism, and accountability in every decision. Upholds company values and reinforces high ethical standards with the team.

• Adaptability: Responds confidently to changing field conditions and adjusts strategies quickly. Maintains strong performance despite shifting variables such as weather or staffing.

• Analytics: Uses data to understand trends, identify opportunities, and guide improvements. Turns complex metrics into clear action steps for better conversion and efficiency.

• Leadership: Leads by example with positivity and accountability. Inspires team growth through coaching, clear expectations, and consistent support.

What You’ll Do

As the Senior Direct Marketing Manager, you will provide strategic direction, leadership, and hands-on coaching to our Direct Marketing (door to door marketing) Teams. Our Direct Marketing is a constantly growing organization currently consisting of 7 canvassing teams throughout the west coast. The Senior Direct Marketing Manager is the guiding force for the department, steering process, performance management, strategy, and more. Your work ensures every homeowner interaction reflects our commitment to professionalism and excellence.

Lead and Strengthen the Team

• Coach, mentor, and motivate direct marketers to achieve performance goals.

• Build a positive and energetic team culture through consistent leadership.

• Recruit, interview, hire, and train new canvassers.

• Conduct field training, daily meetings, and skill-building sessions.

Shape Strategy and Improve Performance

• Use data and metrics to analyze performance and adjust strategy.

• Guide daily, weekly, and monthly goal planning.

• Ensure consistent execution of scripts, customer service, and best practices.

• Optimize territory deployment, staffing, and scheduling.

Operational Excellence

• Manage mapping, routing, permitting, and field logistics.

• Maintain accurate tracking, data entry, and lead validation processes.

• Ensure marketing materials, tools, and scripts remain updated.

• Collaborate closely with cross-functional teams to support regional goals.

Travel Requirement: This role requires approximately 20–30% travel to support our teams across Washington, Idaho, Central California, and Sacramento.

You Will Succeed If You

• Lead with confidence, clarity, and consistency.

• Enjoy developing people and driving team growth.

• Use data to guide decisions and improve outcomes.

• Thrive in fast-paced roles with fieldwork and team interaction.

• Balance strategic planning with day-to-day execution.

• Bring a solutions-focused, positive mindset.

What Skills You Bring

• Bachelor’s degree preferred, or equivalent relevant experience.

• 5+ years of management experience in face-to-face or direct marketing.

• Experience in training, coaching, and team development.

• Strong written and verbal communication skills.

• Ability to analyze metrics, reporting, and performance indicators.

• Excellent organization and project-management capability.

• Proficiency with Microsoft Office, especially Excel.

• Valid driver's license and insurance for business travel.

Compensation, Benefits & Perks

We offer a competitive, performance-driven compensation structure along with a comprehensive benefits package designed to support your success and well-being.

• Base Salary: $120,000 annually (full-time, exempt)

• Demo Bonus: Earn $100 for every 1% above 80% of demo plan (up to 120%)

• Sales Bonus: Earn $70 for every 1% above 80% of sales plan (up to 120%)

• Health, dental, and vision insurance

• 401(k) with company match

• Paid holidays and paid time off

• Professional development and career growth opportunities

• Supportive team culture and collaborative work environment

• Travel opportunities across our Western-region locations

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