FULL_TIME
5-10
Head of Marketing - Beauty FMCG
12/7/2025
The Head of Marketing will shape the brand's positioning and lead full-funnel acquisition strategies. This includes overseeing social and influencer strategies, driving product launches, and building a high-performing team.
Salary
65000 - 75000 GBP
Working Hours
40 hours/week
Company Size
2-10 employees
Language
English
Visa Sponsorship
No
About The Company
At Up Collective we help scale fashion and lifestyle brands on Shopify. We do this through creative design, performance marketing and landing page design.
In short we build your ads, buy the right traffic and make sure it converts. All you have to do is bring us a strong product, stock and a great customer experience. We plug into your existing set up as needed if you already have great solutions for some of these processes in place.
We are experts in Meta advertising, Google Ads and TikTok. Together we have over 25 years of experience in e-commerce performance marketing for US, UK and European brands. Our aim is to add value your entire proposition from creative strategy to media buying to tracking to your website journey.
About the Role
<p>Our client is a fast-growing, science-led consumer brand on a mission to make sensitive-skin tanning accessible, effective and confidence-boosting. With a rapidly expanding community and major growth ahead, they’re building a small but mighty leadership team who can think big and execute fast.</p><p>We’re looking for a high-impact Head of Marketing to own the brand and growth engine across DTC and retail. You’ll shape the brand's positioning, lead full-funnel acquisition, oversee social/influencer strategy, and drive standout 360° launches. This role blends strategy with hands-on execution, ideal for someone who thrives in a fast-paced, creator-led, culturally tuned-in environment.</p><p><b>What you'll do: </b></p><ul><li>Brand strategy, storytelling and integrated campaigns that build awareness and advocacy.</li><li>360° go-to-market for product and retail launches.</li><li>Paid social, search and performance marketing to scale acquisition and retention.</li><li>CRM, lifecycle and loyalty - building journeys that drive repeat purchase.</li><li>Website UX and CRO to boost conversion and AOV.</li><li>Social, community, influencer and partnership strategy.</li><li>Retail and shopper marketing for key partners.</li><li>PR and comms across earned, owned and paid channels.</li><li>Building and leading a high-performing team.</li></ul><p><b>Who you are:</b></p><ul><li>Proven experience growing consumer brands across both brand and performance.</li><li>Hands-on expertise in paid social/search and DTC growth metrics (CAC, LTV, ROAS, retention).</li><li>Strong CRM/lifecycle background (segmentation, automation, testing).</li><li>Experience launching products across DTC and retail environments.</li><li>Comfort working with influencers, creators and fast-moving cultural trends.</li><li>Leadership experience with teams and agencies.</li><li>Commercial, analytical mindset and a love for building in high-growth environments.</li></ul><p>💸 <strong>Salary:</strong> £65-75k DOE<br>🏡 <strong>Logistics:</strong> London office, 2 days a week<br></p>
Key Skills
Brand StrategyStorytellingIntegrated CampaignsGo-To-Market StrategyPaid SocialSearch MarketingPerformance MarketingCRMLifecycle MarketingWebsite UXCROSocial StrategyCommunity EngagementInfluencer MarketingRetail MarketingPRTeam Leadership
Categories
MarketingManagement & LeadershipRetailCreative & Media
Apply Now
Please let Up Collective know you found this job on PrepPal. This helps us grow!
Get Ready for the Interview!
Do you know that we have special program that includes "Interview questions that asked by Up Collective?"
Elevate your application
Generate a resume, cover letter, or prepare with our AI mock interviewer tailored to this job's requirements.