Digital Marketing Specialist - ZR_30076_JOB

This is a remote position.

Schedule: Flexible during client business hours | Sydney
Start Date: Immediate

We’re looking for a creative, data-driven, and results-oriented Digital Marketing Specialist to help elevate our online presence and drive customer engagement across multiple brands. This role combines strategy, creativity, and analytics — from optimizing websites for SEO to launching impactful paid and social campaigns that convert.

You’ll manage and execute end-to-end digital marketing initiatives across Shopify, WordPress, and various ad and social platforms, working closely with our content and design teams to deliver measurable growth.

• Develop and execute comprehensive SEO strategies, including keyword research, technical audits, content optimization, and backlink outreach.
  
• Optimize website content and landing pages on Shopify, WordPress, and other CMS platforms to improve search visibility and conversion rates.
  
• Plan, launch, and manage social media campaigns (Meta, TikTok, LinkedIn, etc.) that enhance engagement and brand awareness.
  
• Run and optimize paid ad campaigns across Google Ads, Meta Ads, and other relevant platforms, ensuring strong ROI.
  
• Track, measure, and report on performance metrics using Google Analytics, Search Console, SEMrush, and similar tools.
  
• Collaborate with internal teams to develop and deliver cohesive marketing campaigns across channels.
  
• Manage email marketing campaigns using platforms such as Klaviyo or Mailchimp, from concept to reporting.
  
• Stay informed on the latest SEO, social media, and digital marketing trends, bringing fresh ideas for growth and optimization.
  

Requirements

• 5+ years of hands-on experience in SEO, digital marketing, and social media management.
  
• Strong understanding of Shopify and WordPress backends for content and SEO optimization.
  
• Proven experience managing and optimizing Google Ads and Meta Ads campaigns.
  
• Proficiency in analytics and SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
  
• Creative mindset with the ability to translate data insights into actionable strategies.
  
• Experience with email marketing platforms such as Klaviyo or Mailchimp.
  
• Basic skills in graphic design or video editing (Canva, Adobe Suite, CapCut).
  
• Excellent communication and project management skills.
  
• A proactive, growth-focused mindset — always testing, learning, and improving.
  

• Experience with marketing automation workflows and CRM tools.
  
• Familiarity with affiliate or influencer marketing strategies.
  
• Knowledge of CRO (Conversion Rate Optimization) principles and A/B testing.
  
• Experience managing multiple brands or product lines.
  

Benefits

Independent Contractor Perks

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring