General Manager

Description

POSITION SUMMARY

The General Manager is the on-site business leader for Village Camp Flagstaff, a luxury outdoor resort with operations similar to a boutique hotel—cabins, RV sites, F&B, housekeeping, maintenance, activities, and guest services. This role owns the full P&L, leads the team, protects the brand, and ensures a best-in-class guest experience that reflects the Village Camp and Roberts Resorts culture of adventure, community, and hospitality.

Village Camp Flagstaff features modern adventure cabins, luxury RV sites, bistro & bar, clubhouse, retail, seasonal pool, year-round hot tub, live music, and activities. The GM ensures these experiences run smoothly, safely, and profitably.

PERFORMANCE OBJECTIVES

Guest Experience & Brand Standards

• Lead all front-of-house and back-of-house operations with hotel-level service standards.
• Drive guest satisfaction, reviews, and service recovery through visible leadership.
• Ensure consistent cleanliness, safety, and amenity readiness across cabins, RV sites, clubhouse, F&B, pool/hot tub, and activities.
• Maintain all “what to expect” brand promises.

Revenue, Sales & Marketing

• Manage all revenue streams: lodging, F&B, retail, events, and activities.
• Use hotel-style revenue management—forecasting, pricing, rate strategy, and channel management.
• Partner with marketing to drive occupancy and ADR, especially in shoulder/off-season.
• Support cabin ownership sales through tours and on-property experience (not selling directly).

Operations Management

• Oversee guest services, housekeeping, maintenance, F&B, and activities through strong SOPs and daily standards.
• Ensure timely housekeeping turns and inventory readiness for all cabins.
• Maintain all amenities and infrastructure through proactive inspection and PM.
• Ensure compliance with all regulatory, safety, health, and licensing requirements.

Financial Leadership

• Own the annual budget, weekly forecasts, labor plans, and full P&L performance.
• Monitor occupancy, ADR, flow-through, cost controls, and productivity KPIs.
• Manage labor, expenses, and vendor contracts to achieve profitability targets.
• Provide data and recommendations for capital projects and long-term planning.

People Leadership & Culture

• Recruit, train, schedule, and develop a high-performing operations team.
• Create a culture of accountability, hospitality, and continuous improvement.
• Coach leaders, conduct evaluations, address performance issues, and build bench strength.
• Be highly visible during key arrival windows, weekends, events, and peak periods.

Compliance & Community

• Ensure compliance with local health, liquor, safety, environmental, and employment regulations.
• Manage incidents, escalations, and documentation.
• Build positive relationships with local officials, tourism partners, and community stakeholders.

Requirements

KEY COMPETENCIES

• Strong hospitality leadership and team development
• High operational discipline and follow-through
• Revenue and financial acumen (hotel metrics, labor, P&L)
• Guest-focused service mindset
• Clear communication and conflict resolution
• Ability to operate in a seasonal, fast-paced environment
• Ownership mentality and decisive problem-solving

EDUCATION & EXPERIENCE

• Bachelor’s degree preferred (Hospitality, Business, or similar).
• 5+ years in hotel/resort operations leadership (GM, AGM, DOO, Rooms/F&B leadership).
• Experience managing complex, multi-amenity leisure properties strongly preferred.
• Proficiency with PMS/POS systems, OTA/distribution tools, and Microsoft Office.
• Proven ability to drive guest satisfaction, revenue growth, and operational performance.

PHYSICAL REQUIREMENTS

• Ability to stand/walk for long periods, lift up to 30 lbs, and work indoors/outdoors in varied weather.
• Manual dexterity for paperwork and office systems.

BENEFITS AND PERKS

We believe in taking care of our team so they can thrive both at work and in life. As a full-time employee, you’ll enjoy a comprehensive benefits package designed to support your health, growth, and lifestyle, including:

• Medical, Dental, and Vision coverage for you and your dependents
• Employer-paid life insurance for peace of mind
• A full menu of voluntary coverages — STD, LTD, Accidental, Critical Illness, Hospital Indemnity, Pet Insurance, and Legal Service Plans
• 80 hours of PTO plus 11 paid holidays to recharge and refresh
• 401(k) with a 3% company match to invest in your future
• The chance to be part of an inclusive, supportive community where your contributions matter
• Complimentary stay at one of our resorts — enjoy the lifestyle you help create!

COMMITMENT TO DIVERSITY

Roberts Resorts & Communities stands firm in our commitment to Equal Employment Opportunity. We believe in a workplace free from discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. Diversity is our strength. We foster an inclusive environment where authenticity is valued, and everyone feels a sense of belonging. We empower individuals to reach their full potential and contribute their best. Join us in creating a workplace where diversity is celebrated, voices are heard, and excellence thrives.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers@robertsrc.com.