Senior Sales Manager - Natural Independents

Description

Lakanto & KYHV

The Senior Manager, National Sales & Market Development is a key revenue-driving role responsible for expanding the Lakanto and KYHV brands across the Natural Independent retail channel. This leader will open new accounts, deepen existing partnerships, and elevate our in-store presence nationwide. The position requires a strong balance of sales execution, strategic market development, and relationship management with broker and distributor partners.

In addition to driving sales, this role provides critical insights that shape brand messaging, product positioning, and marketing strategies in the Natural channel. The ideal candidate is a self-starter with a proven record of growing CPG brands, particularly within natural or better-for-you retail.

Key Responsibilities

Sales Growth & Account Development

• Drive national expansion by securing new retail accounts and increasing velocity within existing partnerships.
• Lead sell-in efforts to ensure placement and visibility of Lakanto & KYHV products across Natural Independent retailers.
• Deliver persuasive presentations, proposals, and negotiations to secure new distribution and incremental shelf space.
• Partner closely with regional broker and distributor teams to ensure aligned planning and flawless retail execution.
• Manage promotional programs that support sell-through, visibility, and retailer-specific performance goals.

Market Development

• Identify high-value market opportunities and emerging retail segments for both brands.
• Recommend retailer-specific strategies for assortment, placement, and in-store marketing activation.
• Attend industry trade shows, regional events, and consumer-facing activations to build relationships and track trends.

Sales Strategy & Performance

• Build compelling sales decks and brand stories tailored to key accounts and decision-makers.
• Monitor performance against KPIs, proactively addressing gaps and optimizing sales strategy.
• Provide leadership with regular sales forecasts, reporting, and insights on opportunities and risks.
   

Cross-Functional Collaboration

• Partner with marketing, brand, and product teams to align sales execution with overall brand strategy.
• Share customer and market insights to influence product development, innovation priorities, and go-to-market plans.
   

Tracking & Reporting

• Track and analyze sales metrics, promotions, market activity, and distribution opportunities. 
• Use data to refine sales tactics, identify white-space opportunities, and improve retailer performance.

Requirements

Skills & Experience

• 3–5+ years of CPG sales experience; Natural Foods channel experience strongly preferred.
• Strong track record of driving growth within a territory or national account base.
• Experience working with broker and distributor partners to support retail execution.
• Ability to lead persuasive customer presentations and communicate brand positioning effectively.
• Strong understanding of retail dynamics, promotions, and category insights.
• Highly organized, data-driven, proactive, and skilled at managing multiple priorities.
• Strong cross-functional communication skills with experience partnering with marketing and product teams.
• Passion for natural living, wellness, and mission-driven brands.
• Ability to interpret sales data, category insights, and technical product information.
• Ability to travel up to 75% and commute regularly to the Orem, UT corporate office.

Benefits & Perks

• 27 Paid Days Off in your first year (12 paid holidays + 15 PTO days)
• Comprehensive Health Coverage – Medical, Dental & Vision
• Voluntary Short- & Long-Term Disability coverage 
• Optional 401(k) and HSA matching program
• Team-building activities and company events
• Free products and employee discounts
• Meaningful work supporting a company that’s making a positive impact in the world